NEW YORK, USA // Diego Freitas is a creative who never bought the idea that healthcare and culture have to live on separate planets. He first learned craft the slow way in a very old-fashioned print shop instead of a global advertising agency. That experience taught him to care about details and confirmed that an economics degree was a questionable life choice.

After a short time in Madrid, he reset life in Lisbon where healthcare work found him by accident. It turned out to be a good accident. He grew fast, learned how science meets storytelling, focused on studying art direction and helped introduce consumer thinking to pharma brands. He eventually stepped out of the category to test himself with brands like Nintendo, Fiat and Heineken. Fun briefs. Big moments. And a clear lesson. Great consumer work sells more. Great healthcare work can change how people live. Today Diego splits his time between Brazil and the US helping shape healthcare work that feels closer to culture than to the waiting room.