NEW YORK, USA // Good advertising, good communications should affect you. It should make you smile or laugh or frown or cry or raise an eyebrow or furrow your brow. In other words, if some part of your face isn’t moving, somebody hasn’t done their job.” – Jay Williams

Throughout his career, Jay’s work has moved a lot of facial parts. His work at CVS Health promoting COVID vaccinations not only moved people emotionally but actually moved them to get vaccinated saving untold lives, That campaign and others led to Heart Haus being nominated two years running for Ion-House Agency of the Year. His work for Proctor & Gamble helped solidify the positions of brands like Crest and Oral B in North America while giving those brands strong important footholds in markets around the world.

His award-winning work for UBS Financial used their support of the art world as a way to cement the company’s reputation for attention to detail and build their presence in the US. His campaigns for Royal Caribbean Cruise Lines helped turn a mid-level category player into the most recognized, most admired, most preferred cruise line in the industry. Fidelity, Nestle, Hilton, Titleist, Coors and others have all benefitted from his strategic thinking and creative abilities. Besides consumer audiences, Jay’s work has drawn praise and admiration from his industry peers. Considered a writer’s writer, Jay has won virtually every advertising award there is to win – Clios, The One Show, Communication Arts, Andy’s, D&AD.

Even 2 Emmys. And 4 EFFIE’s for you result-oriented folks out there. Four of his commercials/films are in the permanent advertising collection in The Museum of Modern Art. In addition to his own creative talents, Jay has a reputation as a great mentor, with the ability to recognize, grow and develop creative talent. Jay is a graduate of the College of the Holy Cross where he received a BA in English Literature while mistakenly. Thinking he was going to be a lawyer.