NEW YORK, USA // Eduardo Tavares, a creative leader with over 20 years of experience, has built a career spanning Brazil, Europe, and the United States. He is currently the Global Executive Creative Director for Health and Pharma at Edelman, leading world-class projects across markets and shaping the agency’s global healthcare vision. Previously, he served as EVP/Executive Creative Director at FCB Chicago and Creative Partner for LatAm, as well as Global Executive Director at Dentsu Health. Earlier, he created and led Refinery, AREA 23’s specialized design and craft hub, establishing it as a benchmark for creative excellence. Eduardo’s journey began in Brazil’s consumer agencies and continued with roles at FCB and BBDO in Portugal, where he made a lasting impact on brands across Europe, Brazil, and Africa. His portfolio includes major healthcare clients such as AbbVie, Astellas, AstraZeneca, Bayer, Boehringer Ingelheim, GSK, Horizon, Insmed, Johnson & Johnson, Lilly, Novartis, Pfizer, Siemens Healthineers, Sanofi, and Viiv, as well as consumer clients including Beiersdorf, Nivea, Hendrick’s, 7UP, Spotify, Intel, Volvo, EDP, Brazil’s Ministry of Health, Banco do Brasil, and the City of New York.

Eduardo has served on juries for The One Show, London International Awards, Clios Health, and Lisbon International Awards. He was ranked the #2 Creative Director globally in 2022 and 2024 on the Cannes Global Creative Report, and in 2025 was named the #1 Executive Creative Director in the World by both The One Club and D&AD. His work has earned over 300 awards, including seven Cannes Grand Prix, with further accolades from Clio, One Show, D&AD, London International Awards, El Ojo, Clube de Criação, and more.