CHICAGO, USA // Zé Baldin is a Brazilian Creative Director and Copywriter at BBDO Chicago, where he leads creative work for Mars Wrigley gum brands including Extra, Orbit, and 5 Gum. Over a 15-year career, he has collaborated with global brands such as Pepsi, Volkswagen, Audi, Visa, Snickers, M&M’s, Doritos, and Ruffles. His work has been recognized at the Clios, Cannes Lions, D&AD, and The One Show, among others.