NEW YORK, USA // Mike is the Head of Strategy at Grey Health, a visionary leader responsible for shaping the strategic practice across Grey and Tank Worldwide’s healthcare business in North America. He commands a diverse team of Brand, Medical, Data, and Engagement strategists, consistently developing Famously Effective strategies for some of the biggest healthcare companies in the world, including J&J, Glaxo Smith-Kline, Astra Zeneca, Eli Lilly, Alkermes, Astellas, and Abbot Labs.

Mike’s strategic guidance has consistently led to industry-defining campaigns that are both highly awarded and profoundly impactful. His accolades include multiple Cannes Lions, Effie, Clio, Jay Chiat, and Gold Pencils from The One Show. Notable campaigns from his career, such as “This Is Our Season” for USPS, Lockheed Martin’s “Field Trip to Mars,” The US Army’s “White Hats Wanted,” and NY Lottery’s “You’d Make A Way Better Rich Person,” have set new benchmarks for effectiveness and creativity.

Prior to joining Grey, Mike spent four transformative years leading brand development and strategic practice at the fast-growing ad tech brand The Trade Desk. There, he was instrumental in propelling TTD to become the world’s largest independent DSP and the champion of the Open Internet—the first true digital buying platform to challenge Google’s dominance. Before that, Mike honed his strategic prowess over two decades at world-class agencies like McCann, Deutsch, JWT, and DDB. In these roles, he led strategy for an impressive roster of brands, spanning both consumer and healthcare sectors, including US Army, US Postal Service, American Airlines, NY Lottery, HomeGoods, Lipton, Snapple, Trident, T-Mobile, Westin Hotels, Brawny, Hertz, Eli Lilly’s Effient, Novartis Respiratory, Merck Vaccines, and Takeda’s Seasonique birth control.

Jury Experience

• Global Multi-Region Effie Awards Final Round Jury (2024)
• North American Media Effies Final Round Jury (2022)
• Effie Judging for North America (multiple years)
• APG Awards Final Jury (now Jay Chiat Awards)