Direct & Engagement / Experiential
Robin Fitzgerald
VP, Executive Creative Director
CP+B LA
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Robin Fitzgerald

LOS ANGELES, USA //  Robin is the Executive Creative Director at CP+B LA where she leads the global creative account for PayPal, among others. This is her second tour of duty at CP+B, having first worked at the agency from 2002-2004 developing iconic campaigns for brands like Mini, helping to launch the car in the U.S.

She then had a long stint at TBWA/Chiat/Day LA working on Gatorade, Visa, Energizer, and more before returning to CP+B in 2010. Since then, Robin has led creative for brands like Old Navy, vitaminwater, Applebee’s, A1 and Grey Poupon.

With the Cannes Lions-winning “Society of Good Taste” for Grey Poupon, Robin helped the brand become the first to ever remove fans and deny access to potential fans based on “good taste” in their user profile, and her Emmy-nominated spot “The Chase” showed what happened 32 years after the brand’s original “Pardon Me” spot first aired on TV.

Most recently, she’s helped PayPal with successful brand firsts, including their first UK Christmas spot – ranked third most effective UK Christmas ad of the year by Millward Brown – and first ever Super Bowl spot, which was named one of the best of the game by AdAge, TIME, Rolling Stone and others.

Robin has participated on juries for D&AD, the Art Director’s Club, New York Festivals and One Show, while her work has been recognized with awards from Cannes, One Show, Communication Arts, the Clios, Webbys, London International Awards and Kellys.

Business Insider has named Robin one of the “Most Creative Women in Advertising” and also one of the “Most Creative People in Social Media Marketing.”

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