NEW YORK, USA // Bob Cramer is currently Vice President, Sports Marketing and Partnership Management for the Coca-Cola Company, responsible for leading U.S. sports properties and partnership alliances.  A 20 + year veteran in the field, Bob oversees the strategy, activation and management of Coca-Cola’s world-class partnerships including NCAA, ESPN College Game Day, USOC, NASCAR, PGA Tour, NHRA and Soccer United Marketing.

Bob’s career includes both client-side and agency-side roles. Prior to joining Coca-Cola, Bob was President of Genesco Sports Enterprises where he led the strategy and consulting capabilities that served numerous blue-chip brands.  Prior to Genesco, Bob was Vice President of Sponsorships and Promotions at MasterCard Worldwide.  During his 9 year tenure at MasterCard, Bob was responsible for managing and activating the company’s expansive sponsorship portfolio that included, Major League Baseball, PGA Tour, NHL, NASCAR, MLS, NFL and Universal Studios/Theme parks.

A three-time recipient of Sports Business Journal’s Forty under Forty award, Bob was inducted into the SBJ “40 under 40” Hall of Fame in 2006.  He applies his practical experience in the world of academia by frequently lecturing at Colleges and Universities and mentoring students seeking to enter the Sports Marketing industry.

Bob is a graduate of The Ohio State University and holds a Master’s Degree in Sport Management from Georgia Southern University.  He resides in Wilton, CT with his wife and two children.