NEW YORK, USA // Lori Feldman, EVP of brand partnerships and creative synch licensing is a nearly 20-year veteran at Warner Bros. Records,.

In her current role, Feldman and her team create brand partnerships and licensing opportunities for WBR artists including, Michael Buble, Echosmith, The Black Keys, Bebe Rexha, Green Day, Theophilus London, Nico & Vinz, Idina Menzel, Big Data and Robert Plant.

She recently spearheaded brand partnerships and synch campaigns with Citibank, Chrysler, Nokia, Lifetime, Delta Airlines, Gap, American Airlines, Hyundai, Jeep, Pepsi, Skyy Vodka, Bud Light Lime, Lee Jeans and Ralph Lauren Fragrances.

“The branding and licensing landscape is rapidly evolving, and fantastic new opportunities for our artists and their music are emerging with brand partners every day,” Feldman said in a statement. “New technologies are allowing us to break new ground across multiple platforms, opening up exciting avenues for the phenomenal WBR roster. Above all, our goal is to find the perfect match between the brand and the music, and to create consumer experiences that build passionate fan-bases and long-term careers for our artists, as well as lasting results for our partner brands.”