LONDON, UK // At Saatchi & Saatchi Paul has overseen campaigns for clients such as Direct Line, EE, Kerry Foods, Toyota, the European Golf Tour and, perhaps most notably, T Mobile.

In previous roles he created the launch for the BBC’s i-player service, oversaw the creation of an award-winning branded content campaign for Brawny Paper Towels called Brawny Academy, an online reality TV show to help men become more helpful around the home and more understanding of their partners and become synonymous with the “No Nonsense” campaign for John Smiths beer which won Campaign magazine’s Campaign of the Year and helped Scottish Courage to also win the Advertiser of the Year accolade.

He also created the “Bear” spot for John West Salmon which was one of the first ads to have a significant viral presence and has now been viewed more than 300 million times.

He is also known for award-winning work for brands such as Stella Artois, Nike, Levi’s and Sony PlayStation and for originating the “Lynx Effect” campaign which is now a long running global success.