SAO PAULO, BRAZIL // Dulcidio Caldeira was born in Brazil and started his career as a copywriter in 1988. In 2000, joined AlmapBBDO. In 2005, was the most awarded copywriter of the country. In 2007, was hired by BBDO/NY, where he stayed for two years. In 2008, went back to Almap to run the creative department of the agency. In 2009, the Big Won Report appointed him as one of the two most awarded Creative Directors of the world. In January of 2010, left Almap and joined ParanoidBR to direct commercials. In the beginning of 2011, Dulcidio wrote and shot the spot "Balloons" for MTV Brazil. The spot won gold on design, gold on craft and bronze on film at Cannes Festival 2011. According to the Big Won Report, it was the 10th most awarded commercial in the world.