Head of Design and Innovation for Gatorade, Xavi is in charge of creating the vision and development of Gatorade and Propel Innovation and their expansion into technology platforms. Xavi leads also the Brand Design team leading the brand look across different consumer touch points including retail theater, packaging, build-outs, etcXavi was born in Barcelona where he earned a degree in Architecture. He has a strong sports performance and design background stemming from his 11 years of experience with Nike in Spain, Mexico and Brazil