MILAN, ITALY // A black banana. Lice waiting for the school bus. A guy without a mouth.

Elements that make no sense but with a story to tell. You can describe a story verbally or through images and illustrations, you can shoot a film or create a social network thread, even a .gif will serve the purpose.

This is what Fabio De Vecchi likes the most about his job: to create surprising tales aimed at enhancing a product’s benefit through techniques able to maximise its value.

Fabio started painting trains when he was a teenager, and his journey is yet ongoing. He has experienced new techniques and evolved his knowledge. His passion for colours and metaphors still runs on the railway. He’s looking outside the train window, observing the changing scenario, listening to the people who share his coach, absorbing knowledge.

A black banana. Lice waiting for the school bus. A guy without a mouth.

These elements were parts of advertising campaigns which Fabio developed at Sudler International Milano Zurich, a leading healthcare agency where he actually works as Executive Creative Director. Fabio has over fifteen years of experience in healthcare communications and his work has been recognized by a number of international awards.

*Executive Juror