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MINI

MINImalism - AdaptiveLedHeadlights

Campaign: MINImalism
MUNICH
2022
2022
Entrant Company
SERVICEPLAN GERMANY
Medium
Out of Home
Category
Billboard
Entry Type
Product/Service
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Items

Credits
Agency NetworkServiceplan
Production CompanySERVICEPLAN GERMANY, Munich
Advertiser BrandMINI, Dubai
Advertising AgencySERVICEPLAN GERMANY, Munich
Entrant CompanySERVICEPLAN GERMANY, Munich
Advertising Agency (Additional)Serviceplan Middle East, Dubai
Global Chief Creative OfficerAlex Schill / SERVICEPLAN GROUP
Worldwide Executive Creative DirectorJason Romeyko / SERVICEPLAN GROUP
Managing PartnerLeif Johannsen / SERVICEPLAN GERMANY
Managing PartnerPatrick Matthiensen / SERVICEPLAN GERMANY
Managing PartnerLars Holling / SERVICEPLAN GERMANY
Creative Director ArtPavel Bondarenko / SERVICEPLAN GERMANY
Creative Director TextDaniel Steller / SERVICEPLAN GERMANY
Account DirectorAnn-Kathrin Frohloff / SERVICEPLAN GERMANY
Global Head of ArtMichael Wilk / SERVICEPLAN GROUP
Senior Art DirectorTudor Cucu / SERVICEPLAN GERMANY
CopywriterPhilip Ziegler / SERVICEPLAN GERMANY
Senior Art DirectorKunal Gagwani / Serviceplan Middle East
Account ManagerGonca Gorgulu / Serviceplan Middle East
General ManagerNatalie Shardan / Serviceplan Middle East
Executive Creative DirectorAkhilesh Bagri / Serviceplan Middle East
Motion DesignerLinus Brandes
Sound DesignerDenis Elmaci

This 2022 Clio Awards Bronze winning entry titled 'MINImalism - AdaptiveLedHeadlights' was entered for MINI by SERVICEPLAN GERMANY, Munich. The advertising agency is part of the agency network: Serviceplan. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Billboard. It consists of 1 video and 1 image. This piece is part of a campaign called 'MINImalism' that consists of 3 elements.

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