McDonald's
Simply iconic – Mona Lisa
Campaign: Simply iconic
BERLIN
2022
2022
Items
Credits
| Agency Network | VMLY&R |
| Holding Company | WPP Group |
| Production Company | n/a, n/a |
| Advertiser Brand | McDonald's, Munich |
| Advertising Agency | Scholz & Friends Family, Berlin |
| Entrant Company | Scholz & Friends Family, Berlin |
| Post Production Company | metagate, Berlin |
| Chief Creative Officer | Matthias Spaetgens / Scholz & Friends |
| Managing Creative Director | Jens Petter Waernes / Scholz & Friends |
| Creative Director | Michael Winterhagen / Scholz & Friends |
| Art Director | Christian Wellhaeußer / Scholz & Friends |
| Art Director | Lenard Floeren / Scholz & Friends |
| Managing Director | Melanie Menger / Scholz & Friends |
| Managing Director | Steffen Behrends / Scholz & Friends |
| Art Buyer | Juliane Siedler / Scholz & Friends |
| Artist | Untitled.Save |
| Photographer | Annette Apel / Wildfoxrunning |
| Vice President & Chief Marketing Officer | Marketing | Susan Schramm / McDonald's Germany |
| Senior Director / Marketing | Joern Winkler / McDonald's Germany |
This 2022 Clio Awards Shortlisted entry titled 'Simply iconic – Mona Lisa' was entered for McDonald's by Scholz & Friends Family, Berlin. The advertising agency is part of the agency network: VMLY&R and holding company: WPP Group. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Poster. It consists of 1 image. This piece is part of a campaign called 'Simply iconic' that consists of 3 elements.
McDonald's
Simply iconic
Full Campaign
- Simply iconic – Mona Lisa
- Simply iconic – van Gogh
- Simply iconic – Girl with a Pearl Earring
Follow Us