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McDonald's

Royal Makeover

LONDON
2023
2023
Entrant Company
Leo Burnett
Medium
Audio
Category
Sonic Branding
Entry Type
Product/Service
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Items

Credits
Agency NetworkPublicis
Holding CompanyPublicis Groupe
Advertiser BrandMcDonald's, London
Advertising AgencyLeo Burnett, London
Entrant CompanyLeo Burnett, London
PRReady10, London
Media Buying AgencyOMD, London
Customer Engagement AgencyTMS, London
Music PerformanceRoyal Philharmonic Orchestra, London
Global Chief Creative OfficerChaka Sobhani / Leo Burnett
Executive Creative DirectorMark Elwood / Leo Burnett
Creative DirectorAndrew Long / Leo Burnett
Creative DirectorJames Millers / Leo Burnett
Head of DesignDave Allen / Leo Burnett
Senior DesignerRupert Knowlden / Leo Burnett
Head of PlanningTom Sussman / Leo Burnett
Senior PlannerBen Obadia / Leo Burnett
Business DirectorJay Perry / Leo Burnett
Account ManagerNicola Kuan / Leo Burnett
Project Director Emily Patterson / Leo Burnett
Managing DirectorDavid Fraser / Ready10
DirectorKate Addy / Ready10
Associate DirectorJames Swan / Ready10
Account DirectorNick Russell / Ready10
Account ManagerChristie Barber / Ready10
DesignerAlex Thomson / Tall Stories Creative
Music ArrangementCliff Masterson / Cliff Masterson
ManagerBen Brandt / OMD
Account DirectorGemma Downing / TMS
Account ExecutiveSonia D’arcy / TMS
Head of Consumer Comms & Partnerships Louise Page / McDonald's

This 2023 Clio Awards Shortlisted entry titled 'Royal Makeover' was entered for McDonald's by Leo Burnett, London. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Audio within the entry type: Product/Service and the category: Sonic Branding. It consists of 1 video and 1 image.

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