McDonald's

Royal Makeover

LONDON

2023

Entrant Company: Leo Burnett
Medium: Audio
Category: Sonic Branding
Entry Type: Product/Service

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Video
Audio

Items

Credits

Agency Network	Publicis
Holding Company	Publicis Groupe
Advertiser Brand	McDonald's, London
Advertising Agency	Leo Burnett, London
Entrant Company	Leo Burnett, London
PR	Ready10, London
Media Buying Agency	OMD, London
Customer Engagement Agency	TMS, London
Music Performance	Royal Philharmonic Orchestra, London
Global Chief Creative Officer	Chaka Sobhani / Leo Burnett
Executive Creative Director	Mark Elwood / Leo Burnett
Creative Director	Andrew Long / Leo Burnett
Creative Director	James Millers / Leo Burnett
Head of Design	Dave Allen / Leo Burnett
Senior Designer	Rupert Knowlden / Leo Burnett
Head of Planning	Tom Sussman / Leo Burnett
Senior Planner	Ben Obadia / Leo Burnett
Business Director	Jay Perry / Leo Burnett
Account Manager	Nicola Kuan / Leo Burnett
Project Director	Emily Patterson / Leo Burnett
Managing Director	David Fraser / Ready10
Director	Kate Addy / Ready10
Associate Director	James Swan / Ready10
Account Director	Nick Russell / Ready10
Account Manager	Christie Barber / Ready10
Designer	Alex Thomson / Tall Stories Creative
Music Arrangement	Cliff Masterson / Cliff Masterson
Manager	Ben Brandt / OMD
Account Director	Gemma Downing / TMS
Account Executive	Sonia D’arcy / TMS
Head of Consumer Comms & Partnerships	Louise Page / McDonald's

This 2023 Clio Awards Shortlisted entry titled 'Royal Makeover' was entered for McDonald's by Leo Burnett, London. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Audio within the entry type: Product/Service and the category: Sonic Branding. It consists of 1 video and 1 image.