HBO

SXSWestworld

NEW YORK

2018

Entrant Company: Giant Spoon
Medium: Branded Content
Category: Events/Experiential
Entry Type: Product/Service

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Credits

Production Company	Mycotoo, Pasadena
Advertiser Brand	HBO, New York
Entrant Company	Giant Spoon, New York
Show creator	Kilter Films, Burbank
Production Company (additional)	Glass Eye, London
Co-founder	Trevor Guthrie / Giant Spoon
Co-founder	Marc Simons / Giant Spoon
Co-founder	Jon Haber / Giant Spoon
Director, Strategy	Adam Wiese / Giant Spoon
Director, Experiential	Patrick Jong / Giant Spoon
Senior Producer	David Jacobsen / Giant Spoon
Associate Creative Director	Josh Yeston / Giant Spoon
Senior Strategist	Allister Hercus / Giant Spoon
Experiential Producer	Justin McCoy / Giant Spoon
Senior Social Strategist	Elysha Beckerman / Giant Spoon
Experiential Designer	Annie Chen / Giant Spoon
Strategist	Jordan Pennino / Giant Spoon
Senior Art Director	Ignacio Linares / Giant Spoon
Senior Integrated Content Producer	Will Morel / Giant Spoon
EVP, Consumer Marketing	Chris Spadaccini / HBO
EVP, Program Marketing	Zach Enterlin / HBO
VP, Program Marketing & Marketing Strategy	Sono Mitchell / HBO
Director, Program Marketing & Marketing Strategy	Steven Cardwell / HBO
Manager, Program Marketing, Program Marketing & Marketing Strategy	Mark Doumet / HBO
Coordinator, Program Marketing & Marketing Strategy	Theo Battaglia / HBO
Director, Corporate Affairs	Chris Willard / HBO
Director, Digital & Social Media	Emily Giannusa / HBO
Director, Digital Content	Tanner Stransky / HBO
Associate Manager, Digital & Social Media	Dolly Meckler / HBO
Senior Editor, Digital Content	Katie Lucas / HBO
Coordinator, Digital & Social Media	Charlie Weber / HBO
Creative Director	Sohini Sengupta / HBO Creative Services
Associate Creative Director	Badger Denehy / HBO Creative Services
Show creator	Jonathan Nolan / Kilter Films
Show creator	Lisa Joy / Kilter Films
Producer	Noreen O’Toole / Kilter Films
Producer	Halle Phillips / Kilter Films
Co-founder	Clifford Warner / Mycotoo
Co-founder, Creative Producer	David Wally / Mycotoo
CEO, Principal	Seth Cover / Mycotoo
Chief Development Officer, Principal	Fri Forjindam / Mycotoo
Senior Creative Director	Bonnie Hallman / Mycotoo
Production Coordinator	Tara Griffo / Mycotoo
Senior Costume Designer	Katy Bribois / Mycotoo

This 2018 Clio Awards Gold winning entry titled 'SXSWestworld' was entered for HBO by Giant Spoon, New York. The piece was submitted to the medium: Branded Content within the entry type: Product/Service and the category: Events/Experiential. It consists of 1 video and 8 images.