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Microsoft, Xbox One X Enhanced

Visit Xbox: the birth of gaming tourism

LONDON
2019
2019
Entrant Company
McCann London
Medium
Branded Content
Category
Print
Entry Type
Product/Service
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Credits
Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyCraft/McCann
Advertiser BrandMicrosoft
Advertising AgencyMcCann London
Entrant CompanyMcCann London
Production Company (additional)Fire Without Smoke
Production Company (additional)Momentum
Production Company (additional)Clockwork
Production Company (additional)MRM/McCann
Production Company (additional)Attention Seekers
Chief Creative Officer McCann UK and Co-PresidentRob Doubal
Chief Creative Officer McCann UK and Co-PresidentLaurence Thomson
Executive Creative DirectorJamie Mietz
Executive Creative DirectorSanjiv Mistry
CopywriterJim Nilsson
Art DirectorJacob Björdal
Head of StrategyKaren Crum
Senior PlannerJames Appleby
Senior PlannerFanni David
PlannerThomas Keane
Head of ArtDan Howarth
DesignerMatthew Thomas
DesignerNazima Motegheria
Project DirectorClare Prager
Project ManagerAnna Curtis
EVP & CCO, McCann UKRob Smith
Managing PartnerSailesh Jani
Senior Account DirectorNicole Robinson-Spaude
Account DirectorLynne Carter
Account DirectorAndy Wynn
Senior Account ManagerRobert Stockton
Senior Account ManagerConor Lloyd
Senior Account ManagerAnastasia Imam
Account ManagerLucy Manning
Account ExecutiveEloise Thompson
Chief Production Officer EMEASergio Lopez
Lead Executive ProducerSophie Chapman-Andrews
Executive ProducerKin-man Ly
Head of StudioEllis Faint
ProducerAlex Dougan
Junior ProducerHarvey Winter
ProducerJeremy Reichman
Print ProducerLiam White
ProducerAngelo Tsolka
Art BuyerPam Oskam
Art BuyerJulie Hughes
Studio Imaging DirectorJohn Martin
Senior RetoucherRob McDonald
Senior EditorMatt Dollings
Senior EditorPaul Jenkinson
EditorSabina Dallu
Creative ResearcherHolly Webster
Print Studio ManagerRobbie Maynard
Creative TechnologistTai Smith
PhotographyDuncan Harris
PhotographyJosh Taylor

This 2019 Clio Awards Bronze winning entry titled 'Visit Xbox: the birth of gaming tourism ' was entered for Microsoft, Xbox One X Enhanced by McCann London, London, part of agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Branded Content within the entry type: Product/Service and the category: Print. It consists of 1 video and 1 image.

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