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Kraft Heinz

A.I Ketchup

TORONTO/MONTREAL/VANCOUVER
2023
2023
Entrant Company
Rethink
Medium
Branded Entertainment & Content
Category
Partnerships/Co-Creation
Entry Type
Product/Service
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Credits
Production CompanyRethink, Toronto
Advertiser BrandKraft Heinz, Toronto
Advertising AgencyRethink, Toronto/Montreal/Vancouver
Entrant CompanyRethink, Toronto/Montreal/Vancouver
Public Relations AgencyMiddle Child
Public Relations AgencyZeno Group, Toronto
Media AgencyCARAT, Toronto
Media AgencyStarcom, Toronto
Music/Sound CompanyCirconflex, Montreal
Chief Creative OfficerAaron Starkman / Rethink
Chief Creative OfficerMike Dubrick / Rethink
Creative DirectorXavier Blais / Rethink
Creative DirectorZachary Bautista / Rethink
Associate Creative DirectorGeoff Baillie / Rethink
CopywriterGeoff Baillie / Rethink
CopywriterXavier Blais / Rethink
CopywriterAman Soin / Rethink
Art DirectorZachary Bautista / Rethink
Chief Strategy OfficerSean McDonald / Rethink
Strategy DirectorJulian Morgan / Rethink
Interactive DesignerAlex Fleming / Rethink
ProducerAlex Butt / Rethink
ProducerSteph Walker-Wells / Rethink
ProducerKatia Dupuy / Rethink
ProducerKeegan Shay / Rethink
Post Production SupervisorMegan O’Connor / Rethink
Post Production SupervisorShannon Ing / Rethink
Post SupervsiorEmma Rozenblum / Rethink
Digital ProducerSheldon Sam / Rethink
Print ProducerAJ Merrick / Rethink
Studio ArtistBrad Kumar / Rethink
Studio ArtistCadu Rocha / Rethink
Group Account DirectorJamie Sutherland / Rethink
Account DirectorDavid Greisman / Rethink
Account DirectorCatherine Blouin-Mainville / Rethink
Account ManagerAshlynn Labinaz / Rethink
EditorTyler Erdelac / Rethink
EditorAnna Vershinina / Rethink
EditorIgnacio Florez / Rethink
EditorÉtienne Bergeron / Rethink
EditorEmma Laberge
Video VFXDustin Gamble / Rethink
Video VFXJean-Nicolas Duval / Rethink
Head of Brand CommunicationsMegan Lang / Kraft Heinz

This 2023 Clio Awards Gold winning entry titled 'A.I Ketchup ' was entered for Kraft Heinz by Rethink, Toronto/Montreal/Vancouver. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Partnerships/Co-Creation. It consists of 1 video and 8 images.

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