Advertisement

Spinneys and the Lebanese Breast Cancer Foundation

The Bread Exam

NEUILLY-SUR-SEINE
2022
2022
Entrant Company
McCann Paris
Medium
Branded Entertainment & Content
Category
Partnerships/Co-Creation
Entry Type
Product/Service
Thumbnail for The Bread Exam
View Fullscreen

Items

Credits
Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanySatellite My Love, Paris
Advertiser BrandSpinneys, Beirut
Advertising AgencyMcCann Paris, Neuilly-sur-Seine
Entrant CompanyMcCann Paris, Neuilly-sur-Seine
FoundationLebanese Breast Cancer Foundation, Beirut
/American University of Beirut Medical Center, Beirut
Public Relations AgencyWeber Shandwick France, Paris
Production Company (additional)Octopus, Paris
/Slow Food Beirut, Beirut
Public Relations AgencyRowat PR, Beirut
/McCann Worldgroup Germany, Frankfurt
Production Company (additional)Craft Germany, Dusseldorf
AssociationBritish Islamic Medical Association, London
Public Relations AgencyWeber Shandwick MENAT, Istambul
/FP7 McCann, Dubai
Executive Creative DirectorCedric Astrella / McCann Paris
Executive Creative DirectorSebastien Boutebel / McCann Paris
Chief Creative OfficerEuropeAdrian Botan / McCann Worldgroup
Creative Excellence ManagerCarmen Bistrian / McCann Worldgroup
Executive Creative DirectorGuy Swimer / McCann HealthLondon
Creative DirectorGuy Lewis / McCann Paris
Art DirectorSonia Presne / McCann Paris
Associate Creative DirectorMateo Fernandez / McCann Paris
Art DirectorFlora Sagnes / McCann Paris
CopywriterAnne-Sophie Guerin / McCann Paris
CopywriterFarah El Feghali / McCann Paris
CopywriterBenjamin Homsy / McCann Paris
Motion DesignerEtienne Philippe / McCann Paris
Motion DesignerKarim Victorin / McCann Paris
PresidentCedric Vanhoutte / McCann Paris
Managing DirectorNathalie Maisonnave / McCann Paris
Account ManagerSalome Lhote / McCann Paris
Account ManagerCamille Ghossein / McCann Paris
Strategic PlannerTugce Sezer / McCann Paris
Head of DigitalPierre-Jean Bernard / McCann Paris
Community ManagerJessica Mezoela / McCann Paris
ProducerMatthieu Tombarelle / McCann Paris
ProducerArnaud Lemens / McCann Paris
post producerCaroline de Genis / McCann Paris
sound producerIsabelle Crechet / McCann Paris
Regional ExecutiveCreative DirectorFouad Abdel Malak / FP7 McCann
Chief Creative OfficerGoetz Ulmer / McCann Worldgroup Germany
Account DirectorDeborah Guepey / Weber Shandwick France
Executive ProducerAlain Dib / Satellite My Love
DirectorDanielle Rizkallah / Satellite My Love
ProducerClaire Paillot / Octopus Production
Sound EngineerOlivier Vehert / Octopus Productions
Music ArtistLe Trio Joubran / Randana Label
Art DirectorSakeena Amjad / McCann HealthLondon
Account LeadDanielle Robertson / McCann HealthLondon
Strategy DirectorParrus Doshi / McCann HealthLondon
Project LeadKathrine Bradley / McCann HealthLondon
Project CoordinatorMarina Abdalla / McCann HealthLondon
CEOEloi Asseline / Weber Shandwick France
Senior StrategistJean Paoli / Weber Shandwick France
StrategistElise Décultot / Weber Shandwick France
Managing Director, ConsumerKate Sarginson / Weber Shandwick London
Executive Creative DirectorSteve Back, / Weber Shandwick London
/Jerome Cholet / McCann Worldgroup Germany
/Karin Stelzner, / Karin Stelzner,

This 2022 Clio Awards Gold winning entry titled 'The Bread Exam' was entered for Spinneys and the Lebanese Breast Cancer Foundation by McCann Paris, Neuilly-sur-Seine. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Partnerships/Co-Creation. It consists of 1 video and 1 image.

Advertisement
Advertisement