THE PROCTER & GAMBLE COMPANY

THE CENTER LANE

TOKYO

2022

Entrant Company: GREY TOKYO
Medium: Branded Entertainment & Content
Category: Film - Unscripted
Entry Type: Product/Service

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Credits

Agency Network	Grey
Holding Company	WPP Group
Production Company	BLUE ONE inc., Tokyo
Advertiser Brand	THE PROCTER & GAMBLE COMPANY, Singapore
Advertising Agency	GREY TOKYO, Tokyo
Entrant Company	GREY TOKYO, Tokyo
Media Agency	MediaCom Singapore, Singapore
Production Company (additional)	ENNET, inc., Tokyo
Executive Creative Director	Leo Savage / GREY London
Chief Creative Officer	Graham Drew / GREY Malaysia
Executive Creative Business Director	Siddika Dehlvi / GREY Singapore
Executive Creative Strategy Director	Danni Mohammed / GREY London
Executive Creative Producer	San Takashima / GREY Tokyo
WPP Team Lead	Nihar Das / MediaCom Singapore
Creative Director	Sudhir Pasumarty / GREY Singapore
Creative Director	Ashley Chen / GREY Singapore
Creative Director	Ken Mitani / GREY Tokyo
Creative Strategist & Copywriter	Katie Mulligan / GREY London
Global Integration Lead	Nathan Wilson / WPP
Creative Consultant	Stuart Harkness / WPP
Copywriter	Yukika Anan / GREY Tokyo
Copywriter	Yuta Kudo / GREY Tokyo
Senior Agency Producer	Shoko Akutagawa / GREY Tokyo
Senior Project Director	Angelique Malabanan / GREY Singapore
Creative Director	Shane Lester / GREY Tokyo
Client Director	Sue-Ann De Cruz / GREY Singapore
Senior Account Executive	Iris Gu / GREY Tokyo
Strategy Director	Hiroko Matsuo / GREY Tokyo
Business Director	William Godwin / GREY London
Project Director	ChewLing Loke / GREY Singapore
Media Director	Prajat Khar / MediaCom Singapore
Producer	Daryl Bryan Lim / Hogarth Singapore
Director	Hirokazu Koreeda / Yet
Associate Director	Wataru Togashi / ENNET, inc.
Producer	Naoki Morita / ENNET, inc.
Producer	Eiji Kitahara / ENNET, inc.
Producer	Susumu Kawasumi / BLUE ONE inc.
Producer	Yuta Nakajima / BLUE ONE inc.
Director Of Photography	Ryuto Kondo / BLUE ONE inc.
Animation	Masanobu Hiraoka / BLUE ONE inc.
Music	Akira Kosemura / BLUE ONE inc.
Photographer/Director	Matt Holyoak / Matt Holyoak
Print Producer	Yuko Matsuda / N/A
Casting	Choei Suzuki / Gambit

This 2022 Clio Awards Silver winning entry titled 'THE CENTER LANE' was entered for THE PROCTER & GAMBLE COMPANY by GREY TOKYO, Tokyo. The advertising agency is part of the agency network: Grey and holding company: WPP Group. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Film - Unscripted. It consists of 3 videos and 1 image.