Tide
Marvel Teaser or Tide Ad
NEW YORK
2023
2023
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Video
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Items
Credits
| Agency Network | Publicis |
| Holding Company | Publicis Groupe |
| Production Company | Bullitt, Los Angeles |
| Advertiser Brand | Procter & Gamble, Cincinnati |
| Advertising Agency | Saatchi & Saatchi New York, New York |
| Entrant Company | Saatchi & Saatchi, New York |
| Production Company (additional) | Marvel Studios, Losa Angeles |
| Media Agency | Carat, New York |
| Talent Agency | Platinum Rye Entertainment, Chicago |
| Production Company (additional) | Bullitt, Los Angeles |
| Post Production Company | Framestore, Los Angeles |
| Post Production Company | Whitehouse Post, Los Angeles |
| Post Production Company | Company 3, New York |
| Post Production Company | Wave Canon, Los Angeles |
| Post Production Company | IMN, Los Angeles |
| Chief Creative Officer | Daniel Lobaton / Saatchi & Saatchi NY |
| VP, Creative Director | Lauren Varvara / Saatchi & Saatchi NY |
| VP, Creative Director | Adrian Chan / Saatchi & Saatchi NY |
| Associate Creative Director | Erin Evon / Saatchi & Saatchi NY |
| Associate Creative Director | Jason Burke / Saatchi & Saatchi NY |
| VP, Executive Producer | Dani Stoller / Saatchi & Saatchi NY |
| Chief Executive Officer Woven | Sarah Beaumont / Saatchi & Saatchi NY |
| SVP, Group Account Director | Jennifer Brotman / Saatchi & Saatchi NY |
| Account Supervisor | Anna James / Saatchi & Saatchi NY |
| Assistant Account Executive | Claire Lancaster / Saatchi & Saatchi NY |
| VP, Experience Strategy Director | Chris Gilbert / Saatchi & Saatchi NY |
| Strategy Director | Lee Boshes / Saatchi & Saatchi NY |
| Junior Strategist | Shayla Nguyen / Saatchi & Saatchi NY |
| Senior Business Manager | Lisa Rimmer / Saatchi & Saatchi NY |
| Senior Brand Director | Alex Perez / Proctor & Gamble |
| Brand Director | James Sawyer / Proctor & Gamble |
| Brand Director | Bethany Kasper / Proctor & Gamble |
| Senior Brand Manager | Matthew Thomas / Proctor & Gamble |
| Group VP Future of Advertising, Head of P&G Studios | Kimberly Doebereiner / Proctor & Gamble |
| Director of Sustainability & Brand Communications | Rotha Brauntz / Proctor & Gamble |
| Communications Manager | Henry Molski / Proctor & Gamble |
| Director, Advertising Production | Paul Chick / Proctor & Gamble |
| Head of New Ad Models & Entertainment | Stephanie Wong / Proctor & Gamble |
| Dir. Brand Media | Matt O’Shea / Proctor & Gamble |
| Sr. Media Manager | Justin Bracco / Proctor & Gamble |
| Sr. Purchasing Manager | Kenia Intriago / Proctor & Gamble |
| Sr. Purchasing Manager | Dave Spanogians / Proctor & Gamble |
| Media Manager | Lauren Lasson / Proctor & Gamble |
| Asst. Media Specialist | Judy Zheng / Proctor & Gamble |
| SVP, Global Partnership Marketing | Mindy Hamilton / Marvel Studios |
| VP, Global Partnership Management & Operations | Holly Frank / Marvel Studios |
| VP, Marketing Partnerships & Promotions | Chris Lisciandro / Marvel Studios |
| Director, Creative Marketing Partnerships | Andrew Staub / Marvel Studios |
| Writer/Producer, Creative Marketing Partnerships | Evan Aronson / Marvel Studios |
| Senior Manager, Marketing Partnerships & Promotions | Victor Farfan / Marvel Studios |
| Director, Creative Marketing Partnerships & Promotions | A.J. Fierro / Marvel Studios |
| Director, Content | Lucia Morris / Carat |
| VP, Content | Alysha Yuille / Carat |
| SVP, Celebrity & Influencer, Acquisition & Operations | Lori Golden / Platinum Rye Entertainment |
| Director, Celebrity & Influencer | Billy Blundell / Platinum Rye Entertainment |
| Director | Anthony Leonardi / Bullitt |
| DP | Benjamin Kitchens / Bullitt |
| Managing Director | Hillary Rogers / Bullitt |
| Executive Producer | Jennifer Sprunger / Bullitt |
| Producer | Nathaniel Greene / Bullitt |
| 1st Assistant Director | Matthew Haggerty / Bullitt |
| Production Designer | Julian Laverdiere / Bullitt |
| Creative Director/VFX Supervisor | Alex Thomas / Framestore |
| Executive Producer | Pete King / Framestore |
| Senior Producer | Scott Tinter / Framestore |
| 3D Supervisor | Brian Creasey / Framestore |
| 2D Supervisor/Flame Artist | Carlos Adarraga Gomez / Framestore |
| Animation Supervisor | Marco Marenghi / Framestore |
| Animation Supervisor | Jon Burke / Framestore |
| Production Coordinator | Katie Goggin / Framestore |
| Editor | Josh Bodnar / Whitehouse Post |
| Assistant Editor | Tiffany Taveras / Whitehouse Post |
| Executive Producer | Caitlin Grady / Whitehouse Post |
| Head of Production | Melanie Klein / Whitehouse Post |
| Colorist | Tom Poole / Company 3 |
| Composer | Nicholas O’Toole / Wave Canon |
| Sound Supervisor / Sound Designer | Mark Binder / IMN |
| Sound Executive Producer | Buck Mason / IMN |
| Sound Post Producer | Daniil Kiselev / IMN |
| Re-Recording Mixer | Chris Goodes / IMN |
| Sound Supervisor / ADR Mixer | Elliot Hartley / IMN |
| Foley Artist | Vu Le / IMN |
This 2023 Clio Awards Gold winning entry titled 'Marvel Teaser or Tide Ad' was entered for Tide by Saatchi & Saatchi, New York. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Digital/Mobile. It consists of 1 video and 2 images.
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