Tide

Marvel Teaser or Tide Ad

NEW YORK

2023

Entrant Company: Saatchi & Saatchi
Medium: Branded Entertainment & Content
Category: Digital/Mobile
Entry Type: Product/Service

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Credits

Agency Network	Publicis
Holding Company	Publicis Groupe
Production Company	Bullitt, Los Angeles
Advertiser Brand	Procter & Gamble, Cincinnati
Advertising Agency	Saatchi & Saatchi New York, New York
Entrant Company	Saatchi & Saatchi, New York
Production Company (additional)	Marvel Studios, Losa Angeles
Media Agency	Carat, New York
Talent Agency	Platinum Rye Entertainment, Chicago
Production Company (additional)	Bullitt, Los Angeles
Post Production Company	Framestore, Los Angeles
Post Production Company	Whitehouse Post, Los Angeles
Post Production Company	Company 3, New York
Post Production Company	Wave Canon, Los Angeles
Post Production Company	IMN, Los Angeles
Chief Creative Officer	Daniel Lobaton / Saatchi & Saatchi NY
VP, Creative Director	Lauren Varvara / Saatchi & Saatchi NY
VP, Creative Director	Adrian Chan / Saatchi & Saatchi NY
Associate Creative Director	Erin Evon / Saatchi & Saatchi NY
Associate Creative Director	Jason Burke / Saatchi & Saatchi NY
VP, Executive Producer	Dani Stoller / Saatchi & Saatchi NY
Chief Executive Officer Woven	Sarah Beaumont / Saatchi & Saatchi NY
SVP, Group Account Director	Jennifer Brotman / Saatchi & Saatchi NY
Account Supervisor	Anna James / Saatchi & Saatchi NY
Assistant Account Executive	Claire Lancaster / Saatchi & Saatchi NY
VP, Experience Strategy Director	Chris Gilbert / Saatchi & Saatchi NY
Strategy Director	Lee Boshes / Saatchi & Saatchi NY
Junior Strategist	Shayla Nguyen / Saatchi & Saatchi NY
Senior Business Manager	Lisa Rimmer / Saatchi & Saatchi NY
Senior Brand Director	Alex Perez / Proctor & Gamble
Brand Director	James Sawyer / Proctor & Gamble
Brand Director	Bethany Kasper / Proctor & Gamble
Senior Brand Manager	Matthew Thomas / Proctor & Gamble
Group VP Future of Advertising, Head of P&G Studios	Kimberly Doebereiner / Proctor & Gamble
Director of Sustainability & Brand Communications	Rotha Brauntz / Proctor & Gamble
Communications Manager	Henry Molski / Proctor & Gamble
Director, Advertising Production	Paul Chick / Proctor & Gamble
Head of New Ad Models & Entertainment	Stephanie Wong / Proctor & Gamble
Dir. Brand Media	Matt O’Shea / Proctor & Gamble
Sr. Media Manager	Justin Bracco / Proctor & Gamble
Sr. Purchasing Manager	Kenia Intriago / Proctor & Gamble
Sr. Purchasing Manager	Dave Spanogians / Proctor & Gamble
Media Manager	Lauren Lasson / Proctor & Gamble
Asst. Media Specialist	Judy Zheng / Proctor & Gamble
SVP, Global Partnership Marketing	Mindy Hamilton / Marvel Studios
VP, Global Partnership Management & Operations	Holly Frank / Marvel Studios
VP, Marketing Partnerships & Promotions	Chris Lisciandro / Marvel Studios
Director, Creative Marketing Partnerships	Andrew Staub / Marvel Studios
Writer/Producer, Creative Marketing Partnerships	Evan Aronson / Marvel Studios
Senior Manager, Marketing Partnerships & Promotions	Victor Farfan / Marvel Studios
Director, Creative Marketing Partnerships & Promotions	A.J. Fierro / Marvel Studios
Director, Content	Lucia Morris / Carat
VP, Content	Alysha Yuille / Carat
SVP, Celebrity & Influencer, Acquisition & Operations	Lori Golden / Platinum Rye Entertainment
Director, Celebrity & Influencer	Billy Blundell / Platinum Rye Entertainment
Director	Anthony Leonardi / Bullitt
DP	Benjamin Kitchens / Bullitt
Managing Director	Hillary Rogers / Bullitt
Executive Producer	Jennifer Sprunger / Bullitt
Producer	Nathaniel Greene / Bullitt
1st Assistant Director	Matthew Haggerty / Bullitt
Production Designer	Julian Laverdiere / Bullitt
Creative Director/VFX Supervisor	Alex Thomas / Framestore
Executive Producer	Pete King / Framestore
Senior Producer	Scott Tinter / Framestore
3D Supervisor	Brian Creasey / Framestore
2D Supervisor/Flame Artist	Carlos Adarraga Gomez / Framestore
Animation Supervisor	Marco Marenghi / Framestore
Animation Supervisor	Jon Burke / Framestore
Production Coordinator	Katie Goggin / Framestore
Editor	Josh Bodnar / Whitehouse Post
Assistant Editor	Tiffany Taveras / Whitehouse Post
Executive Producer	Caitlin Grady / Whitehouse Post
Head of Production	Melanie Klein / Whitehouse Post
Colorist	Tom Poole / Company 3
Composer	Nicholas O’Toole / Wave Canon
Sound Supervisor / Sound Designer	Mark Binder / IMN
Sound Executive Producer	Buck Mason / IMN
Sound Post Producer	Daniil Kiselev / IMN
Re-Recording Mixer	Chris Goodes / IMN
Sound Supervisor / ADR Mixer	Elliot Hartley / IMN
Foley Artist	Vu Le / IMN

This 2023 Clio Awards Gold winning entry titled 'Marvel Teaser or Tide Ad' was entered for Tide by Saatchi & Saatchi, New York. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Digital/Mobile. It consists of 1 video and 2 images.