Billboard Label

Entrant Company
VMLY&R Commerce
Creative Commerce
Innovative Use of Channel
Entry Type
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Agency NetworkVMLY&R
Holding CompanyWPP Group
Production CompanyVMLY&R Commerce, Bogota
Advertiser BrandCoca-Cola FEMSA, Bogota
Advertising AgencyVMLY&R Commerce, Bogota
Entrant CompanyVMLY&R Commerce, Bogota
Advertising Agency (Additional)VMLY&R Commerce, Buenos Aires
Global Chief Creative OfficerManuel Bordé / VMLY&R Commerce
Chief Creative OfficerEdwin Pineda / VMLY&R Commerce
Executive Creative DirectorLeonardo Gomez / VMLY&R Commerce
Executive Creative DirectorClaudio Giovanelli Zaia / VMLY&R Commerce
Creative DirectorRodrigo Raices / VMLY&R Commerce
Creative DirectorCamila Alfaro / VMLY&R Commerce
CopywriterRodrigo Raices / VMLY&R Commerce
CopywriterNicolás Piccini / VMLY&R Commerce
CopywriterJuan Sebastian Martinez / VMLY&R Commerce
Art DirectorManuel Blanco / VMLY&R Commerce
Art DirectorSantiago Bianco / VMLY&R Commerce
Art DirectorLuisa Ibañez / VMLY&R Commerce
General Account Director Luisa Vallejo / VMLY&R Commerce
Account DirectorJuan Canencio / VMLY&R Commerce
Motion & ContentLucas Pimenta / VMLY&R Commerce
Audiovisual Producer María Rey / VMLY&R Commerce
Account ExecutiveNicolas Casallas / VMLY&R Commerce
UX DesignerOscar Castro / VMLY&R Commerce
VP DigitalHenry Ramirez / VMLY&R Commerce
Front and Back End DeveloperRamiro García / VMLY&R Commerce
Digital Project ManagerSolbeis Quintero / VMLY&R Commerce
Regional Chief Operating OfficerCamilo Afanador / VMLY&R Commerce
Chief Executive OfficerXavier Serrano / VMLY&R Commerce
Global Creative CoordinatorDavid Cofrancesco / VMLY&R Commerce
Global Creative CoordinatorPhilip Nash / VMLY&R Commerce
Global Chief Creative OfficerDebbi Vandeven / VMLY&R
Ejecutivo Sr On-PremiseAndres Ayala / Coca-Cola FEMSA Colombia
Directora de Mercadeo BWMarlly Arcila / Buffalo Wings Colombia

This 2023 Clio Awards Silver winning entry titled 'Billboard Label' was entered for Coca-Cola by VMLY&R Commerce, Bogota. The advertising agency is part of the agency network: VMLY&R and holding company: WPP Group. The piece was submitted to the medium: Creative Commerce within the entry type: Product/Service and the category: Innovative Use of Channel. It consists of 1 video and 1 image.