Coca-Cola

Billboard Label

BOGOTA

2023

Entrant Company: VMLY&R Commerce
Medium: Creative Commerce
Category: Innovative Use of Channel
Entry Type: Product/Service

View Fullscreen

Video

Items

Credits

Agency Network	VMLY&R
Holding Company	WPP Group
Production Company	VMLY&R Commerce, Bogota
Advertiser Brand	Coca-Cola FEMSA, Bogota
Advertising Agency	VMLY&R Commerce, Bogota
Entrant Company	VMLY&R Commerce, Bogota
Advertising Agency (Additional)	VMLY&R Commerce, Buenos Aires
Global Chief Creative Officer	Manuel Bordé / VMLY&R Commerce
Chief Creative Officer	Edwin Pineda / VMLY&R Commerce
Executive Creative Director	Leonardo Gomez / VMLY&R Commerce
Executive Creative Director	Claudio Giovanelli Zaia / VMLY&R Commerce
Creative Director	Rodrigo Raices / VMLY&R Commerce
Creative Director	Camila Alfaro / VMLY&R Commerce
Copywriter	Rodrigo Raices / VMLY&R Commerce
Copywriter	Nicolás Piccini / VMLY&R Commerce
Copywriter	Juan Sebastian Martinez / VMLY&R Commerce
Art Director	Manuel Blanco / VMLY&R Commerce
Art Director	Santiago Bianco / VMLY&R Commerce
Art Director	Luisa Ibañez / VMLY&R Commerce
General Account Director	Luisa Vallejo / VMLY&R Commerce
Account Director	Juan Canencio / VMLY&R Commerce
Motion & Content	Lucas Pimenta / VMLY&R Commerce
Audiovisual Producer	María Rey / VMLY&R Commerce
Account Executive	Nicolas Casallas / VMLY&R Commerce
UX Designer	Oscar Castro / VMLY&R Commerce
VP Digital	Henry Ramirez / VMLY&R Commerce
Front and Back End Developer	Ramiro García / VMLY&R Commerce
Digital Project Manager	Solbeis Quintero / VMLY&R Commerce
Regional Chief Operating Officer	Camilo Afanador / VMLY&R Commerce
Chief Executive Officer	Xavier Serrano / VMLY&R Commerce
Global Creative Coordinator	David Cofrancesco / VMLY&R Commerce
Global Creative Coordinator	Philip Nash / VMLY&R Commerce
Global Chief Creative Officer	Debbi Vandeven / VMLY&R
Ejecutivo Sr On-Premise	Andres Ayala / Coca-Cola FEMSA Colombia
Directora de Mercadeo BW	Marlly Arcila / Buffalo Wings Colombia

This 2023 Clio Awards Silver winning entry titled 'Billboard Label' was entered for Coca-Cola by VMLY&R Commerce, Bogota. The advertising agency is part of the agency network: VMLY&R and holding company: WPP Group. The piece was submitted to the medium: Creative Commerce within the entry type: Product/Service and the category: Innovative Use of Channel. It consists of 1 video and 1 image.