ABInBev mike's Hard Lemonade

mike's in a Beer World

NEW YORK

2023

Entrant Company: FCB New York
Medium: Creative Use of Data
Category: Targeting
Entry Type: Product/Service

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Credits

Agency Network	FCB
Holding Company	Interpublic Group
Production Company	FCB New York, New York
Advertiser Brand	FCB New York, New York
Advertising Agency	FCB New York, New York
Entrant Company	FCB New York, New York
Music/Sound Company	JSM Music, New York
Co-Chief Creative Officer	Gabriel Schmitt / FCB New York
Co-Chief Creative Officer	Michael Aimette / FCB New York
Worldwide Creative Partner	Danilo Boer / FCB New York
Executive Creative Director	Samira Ansari / FCB New York
Creative Director	Alexandre Abrantes / FCB New York
Sr. Art Director	Waner Almeida / FCB New York
Sr. Art Director	Lara Polovina / FCB New York
Copywriter	Chloe Bayhack / FCB New York
SVP, Group Account Director	Megan Bundy / FCB New York
SVP, Group Account Director	Amy Elkins / FCB New York
VP, Account Director	Ashley Read / FCB New York
Account Director	Jack Lodge / FCB New York
Management Supervisor	Sean Kittredge / FCB New York
Sr. Project Manager	Abby Kiefer / FCB New York
Account Supervisor	Logan Butler / FCB New York
Strategy Director	Jamie Rutherford / FCB New York
Director of Strategy	James Friedman / FCB New York
Senior Strategic Planner	Michael Schonfeld / FCB New York
Chief Creative Officer	Ricardo John / FCB Brazil
Executive Creative Director	Anna Martha / FCB Brazil
Executive Creative Director	Marcelo Rizerio / FCB Brazil
Innovation Creative Director	Pedro Araujo / FCB Brazil
Art Director	Fernanda Yoshimura / FCB Brazil
Copywriter	Alexandre Vasquez / FCB Brazil
Content Supervisor	Carolina Venancio / FCB Brazil
Content Supervisor	João Paulo Cardoso / FCB Brazil
SVP, Group Account Director	Elton Longhi / FCB Brazil
Account Manager	Tássia Massumi / FCB Brazil
Account Executive	Priscila Silva / FCB Brazil
Chief Strategy Officer	Renata D´Avila / FCB Brazil
Strategy Director	Gustavo Zilles / FCB Brazil
Strategy Manager	Rodrigo Almeida / FCB Brazil
Global Vice President, Beyond Beer, Craft and Specialties	Thiago Zanettini / ABInBev, mike’s Hard Lemonade
Global Marketing Director	Caitlin Partridge / ABInBev, mike’s Hard Lemonade
Head of Mike´s Hard Lemonade Brazil	Annelise Alves / ABInBev, mike’s Hard Lemonade
Mike´s Hard Lemonade Marketing in Brazil	Guilherme Poyares / ABInBev, mike’s Hard Lemonade
Head of Future Beverages	Gabriela Gallo / ABInBev, mike’s Hard Lemonade
Mike´s Hard Lemonade Marketing in Brazil	Eugenia Zagallo / ABInBev, mike’s Hard Lemonade
Health, Wellness & Adjacencies Brand Manager	Sara Donado / ABInBev, mike’s Hard Lemonade
CEO/CCO	Joel Simon / JSM Music
VP/Executive Producer	Jeff Fiorello / JSM Music
Sr Producer	Andrew Manning / JSM Music
Sr Producer	Norm Felker / JSM Music
Producer	Sharon Cha / JSM Music

This 2023 Clio Awards Shortlisted entry titled 'mike's in a Beer World' was entered for ABInBev mike's Hard Lemonade by FCB New York , New York. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Creative Use of Data within the entry type: Product/Service and the category: Targeting. It consists of 1 video and 1 image.