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Spark

Beyond Binary Code

AUCKLAND
2023
2023
Entrant Company
Colenso BBDO
Medium
Creative Use of Data
Category
Creativity/Storytelling
Entry Type
Business-to-Business
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Credits
Agency NetworkBBDO
Holding CompanyOmnicom Group
Production CompanyColenso BBDO, Auckland
Advertiser BrandSpark, Auckland
Advertising AgencyColenso BBDO, Auckland
Entrant CompanyColenso BBDO, Auckland
Production Company (additional)FINCH, Auckland
Not for ProfitOutLine Aotearoa, Auckland
Post Production CompanyPerceptual Engineering, Auckland
Music/Sound CompanyBeatworms, Auckland
Music/Sound CompanyLiquid Studios, Auckland
Chief Creative Officer Simon Vicars / Colenso BBDO
Chief Innovation OfficerMaria Devereux / Colenso BBDO
Group Executive Creative DirectorDan Wright / Colenso BBDO
Creative DirectorBeth O'Brien / Colenso BBDO
Creative DirectorThomas Darlow / Colenso BBDO
Senior Art DirectorHaylie Craig / Colenso BBDO
CopywriterErin Mattingly / Colenso BBDO
CopywriterBilly Worthington / Colenso BBDO
General ManagerLucy Grigg / Colenso BBDO
Senior Business DirectorRyan Butterfield / Colenso BBDO
Business ManagerJin Fellet / Colenso BBDO
Business ManagerElsi Gibbs / Colenso BBDO
Chief Strategy OfficerRob Campbell / Colenso BBDO
CX StrategistLizzie McCollum / Colenso BBDO
Social PlannerLiam Norris / Colenso BBDO
Senior Social Brand PartnerCaitlin Hayns / Spark
Brand Lead PartnerFrith Wilson-Hughes / Spark
Brand PartnerIngrid Bennie / Spark
Brand Domain Chapter LeadHannah Bay / Spark
Tribe Lead - Brand ExperienceSarah Williams / Spark
Corporate Relations PartnerBrooke Hurndell / Spark
Corporate Relations PartnerCassie Arauzo / Spark
General ManagerClaire Black / OutLine Aotearoa
Communication & Events CoordinatorJames Malcom / OutLine Aotearoa
Co-ChairAych McArdle / OutLine Aotearoa
Senior Digital ProducerElle Kiddie / Colenso BBDO
Senior Digital ProducerChris Domin / Colenso BBDO
UX StrategistIsabelle Hooper / Colenso BBDO
UX StrategistDaniel Talbot / Colenso BBDO
UI DesignerJodie Heron / Colenso BBDO
Fullstack EngineerKyle Wetton / Colenso BBDO
Technical LeadAnna Markova / Colenso BBDO
Head of Technology & InnovationLogan Maire / Colenso BBDO
Senior DesignerHamish Steptoe / Colenso BBDO
Design InternStella Wilson / Colenso BBDO
Stills PhotographerLula Cucchiara / Colenso BBDO
RetoucherReks Kok / Colenso BBDO
Senior TV ProducerFern Holloway / Colenso BBDO
EditorCameron McColl / Colenso BBDO
EditorLuke Urquhart / Colenso BBDO
DirectorZia Mandviwalla / FINCH
Managing DirectorCorey Esse / FINCH
Production Company Executive Producer Bex Kelly / FINCH
ProducerDuncan Bernard / FINCH
DOPMarty Williams / Colenso BBDO
EditorJulian Currin / Colenso BBDO
Production DesignerNeville Stevenson / Colenso BBDO
ColouristPete Ritchie / Perceptual Engineering
Projections & OnlineJon Baxter / Perceptual Engineering
Music CompositionCam Ballantyne / Beatworms
Sound EngineerCraig Matuschka / Liquid Studios
ProducerTamara O’Neill / Liquid Studios

This 2023 Clio Awards Silver winning entry titled 'Beyond Binary Code' was entered for Spark by Colenso BBDO, Auckland. The advertising agency is part of the agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Creative Use of Data within the entry type: Business-to-Business and the category: Creativity/Storytelling. It consists of 1 video and 1 image.

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