Guinness

A Whole Universe

SHANGHAI

2024

Entrant Company: FRED & FARID Shanghai
Medium: Design Craft
Category: Art Direction
Entry Type: Product/Service

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Video

Items

Credits

Brand	Guinness, Shanghai
Creative Agency	FRED & FARID Shanghai, Shanghai
Production Company	DR FILM, Shanghai
Scoring / Sound design	CODA, Shanghai
Mixing	CODA，ECS, Shanghai
Chief Creative Officer	FRED & FARID / FRED & FARID
Executive Creative Director	FENG HUANG / FRED & FARID Shanghai
Creative Group Head	Alex ZHANG
Agency supervisors	Paul Lin
Art Director	Erik ZENG
Account Services	Lia LIU
Account Services	Heidi XIANG
Account Services	Hanzhen LIN
Brand Strategists	Karen GE
Brand Strategists	Karas HUANG
Brand Strategists	Karma CUI
Agency producer	Charles Renard
Super Premium MKT Sr. Director, China, ABI	Alice ZHANG
SP Pipeline Brands MKT Asso. Dir, China, ABI	Antoine BOLLY
Guinness Marketing Manager, China, ABI	Jessie JIANG
Guinness Marketing Specialist, China, ABI	Vila YAN
Marketing & Innovation Director Greater China, Diageo	Graham VILLIERS-TUTHILL
Head of Nurture Brands Greater China, Diageo China Limited	Sarah LU
Executive Producer	Annie / DR Film
Executive Producer	Reason / DR Film
Producer	Xiao Zhuang / DR Film
Producer	Tammy / DR Film
Director	Lulu LOLO
DOP	Kevin CHAN
Gaffer	Yonglu CHEN
Special Props	Dianli Film
Offline Editor	Man LIN
Colorist	Nicola GASPARRI (The Mill)
Colorist	Dengke DING
Online Artists	Lifeng ZHAO
Photographer	Kain Xiao

This 2024 Clio Awards Silver winning entry titled 'A Whole Universe' was entered for Guinness by FRED & FARID Shanghai, Shanghai. The piece was submitted to the medium: Design Craft within the entry type: Product/Service and the category: Art Direction. It consists of 2 videos and 7 images.