Préma-Québec

The 1.8-Pound Book

MONTREAL, QUEBEC, TORONTO

2023

Entrant Company: LG2
Medium: Design
Category: Publishing & Printed Materials
Entry Type: Public Service

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Video

Items

Credits

Production Company	Gorditos, Montreal, Quebec, Toronto
Advertiser Brand	Préma-Québec, Montreal, Quebec, Toronto
Advertising Agency	LG2, Montreal, Quebec, Toronto
Entrant Company	LG2, Montreal, Quebec, Toronto
Music/Sound Company	Circonflex, Montreal
Media Agency	Touché!, Montreal
Public Relations Agency	Alinéa, Montreal
Editor	Les Éditions de la Bagnole, Montreal
CHIEF CREATIVE OFFICER	Marc Fortin / LG2
Chief Creative Officer	Luc du Sault / LG2
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR	Marilou Aubin / LG2
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR	Nicolas Baldovini / LG2
VICE-PRESIDENT, STRATEGY	Sophie-Annick Vallée / LG2
VICE-PRESIDENT, ACCOUNT SERVICES	Marie-Christine Cayer / LG2
VICE-PRESIDENT, ACCOUNT SERVICES	Julie Pilon / LG2
EXECUTIVE CREATIVE DIRECTION AND CREATIVE DIRECTOR	Geneviève Langlois / LG2
EXECUTIVE CREATIVE DIRECTOR	David Kessous / LG2
CREATIVE DIRECTION	Frédéric Tremblay / LG2
CREATIVE DIRECTION	Élise Cropsal / LG2
CREATIVE DIRECTION	Odile Archambault / LG2
COPYWRITING	Guillaume Bergeron / LG2
COPYWRITING	Jean-Christophe Diaque / LG2
COPYWRITING	Marie-Ève Leclerc-Dion / LG2
ART DIRECTION	Marc Guilbault / LG2
ART DIRECTION	Tiana Rica / LG2
DESIGNER	Sophie Valentine / LG2
ACCOUNT SERVICES	Marie-Julie Cossette / LG2
ACCOUNT SERVICES	Sarah-Maude Raymond / LG2
ACCOUNT SERVICES	Samuel Bouffard / LG2
ACCOUNT SERVICES	Simon Boisvert / LG2
AGENCY PRODUCTION	Isabelle Fonta / LG2
AGENCY PRODUCTION	Mélanie Bruneau / LG2
MOTION DESIGN	Jean-Philippe Guy / LG2
MOTION DESIGN	Antoine Hallé / LG2
MOTION DESIGN	Elisa Ferreira / LG2
MAC ARTIST	Julie Hotte / LG2
AGENCY PRODUCTION, PRINT	Louis Dorval / LG2
AGENCY PRODUCTION, PRINT	Mélissa Brisson / LG2
AGENCY PRODUCTION, PRINT	Geneviève Demers / LG2
PROJECT MANAGEMENT, PRODUCTION	Emmanuelle Gauthier-Laquerre / LG2
PRODUCER	Véronique Poulin / Gorditos
DIRECTOR	Nicolas Monette / Gorditos
DOP	Gabriel Brault-Tardif / Gorditos
EDITING	Olivier Binette / Freelance
ENGINEERING	Tanguy Meunier / Circonflex
n/a	Rosemarie St-Amand / Touché!
n/a	Gabrielle Côté / Touché!
n/a	Alexandra Lafontaine / Touché!
n/a	Ginette Mantha / Préma-Québec
n/a	Sophie Chaloux / Préma-Québec
n/a	Daphné Pilon / Préma-Québec
Author	Simon Boulerice
Illustrator	Émilie Leduc
Author	Audrey Borduas
Illustrator	Charles-Étienne Brochu
Author	Stéphanie Lapointe
Illustrator	Mathilde Filippi
Author	Guillaume Corbeil
Illustrator	Cécile Gariépy
PRINCIPAL DIRECTOR GROUPE VILLE-MARIE LITTÉRATURE	Martin Balthazar
COORDINATOR	Sophie Deschênes / Les Éditions de la Bagnole

This 2023 Clio Awards Shortlisted entry titled 'The 1.8-Pound Book' was entered for Préma-Québec by LG2, Montreal, Quebec, Toronto. The piece was submitted to the medium: Design within the entry type: Public Service and the category: Publishing & Printed Materials. It consists of 1 video and 6 images.