Courageous Conversation Global Foundation

Driving While Black

SAN FRANCISCO/NEW YORK

2024

Entrant Company: Goodby, Silverstein & Partners/Critical Mass
Medium: Experience/Activation
Category: Guerrilla
Entry Type: Public Service

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Credits

Brand	Courageous Conversation Global Foundation, Las Vegas
Advertising Agency	Goodby Silverstein & Partners, San Francisco
Advertising Agency	Critical Mass, Calgary
Production Company	The Mill, Los Angeles
Chief Creative Officer	Margaret Johnson / Goodby Silverstein & Partners
Chief Creative Officer	Margaret Johnson / Goodby Silverstein & Partners
Creative Director	Anthony O'Neill / Goodby Silverstein & Partners
Creative Director	Rony Castor / Goodby Silverstein & Partners
Art Director	Ben Burgoyne / Goodby Silverstein & Partners
Copywriter	TShea King / Goodby Silverstein & Partners
Copywriter	Alanna Johnson / Goodby Silverstein & Partners
Designer	Pedro Zuccolini / Goodby Silverstein & Partners
Designer	Johann Vernizzi / Goodby Silverstein & Partners
Designer	Carlos Hernandez / Goodby Silverstein & Partners
Motion Artist	Nick Bizzack / Goodby Silverstein & Partners
President	Leslie Barrett / Goodby Silverstein & Partners
Group Account Director	Melissa Buck / Goodby Silverstein & Partners
Group Account Director	Thomas Powers / Goodby Silverstein & Partners
Account Manager	Javonta Thomas / Goodby Silverstein & Partners
Partner, Head of Brand Strategy	Bonnie Wan / Goodby Silverstein & Partners
Partner, Head of Communication Stragegy	Christine Chen / Goodby Silverstein & Partners
Senior Brand Strategist	Simran Kaur / Goodby Silverstein & Partners
Communication Strategy Director	Drew Forrest / Goodby Silverstein & Partners
Communication Strategist	Taylor Yada / Goodby Silverstein & Partners
Junior Communication Strategist	Joshua German / Goodby Silverstein & Partners
Head of Production	Jim Haight / Goodby Silverstein & Partners
Production Department Manager	Timothy Plain / Goodby Silverstein & Partners
Executive Producer	Danielle Riccardi / Goodby Silverstein & Partners
Senior Producer	Lorraine Schreyer / Goodby Silverstein & Partners
Production Manager	Karl Williams / Goodby Silverstein & Partners
Director of Business Affairs	Judy Ybarra / Goodby Silverstein & Partners
Chief Creative Officer	Val Carlson / Critical Mass
Chief Production Officer	Alissa Hansen / Critical Mass
SVP, Executive Creative Director	Steve Savic / Critical Mass
Group Creative Director	Will Danilow / Critical Mass
Creative Director	Michael McGrath-Sing / Critical Mass
Copy Director	Peter von Sass / Critical Mass
Senior Art Director	Tyler Wong / Critical Mass
Associate Designer	Myrrha Boné / Critical Mass
Technology Director	William Mincy / Critical Mass
Executive Producer	Sarah Pidgeon / Critical Mass
Senior Producer	Carolina Rodriguez / Critical Mass
Technology Lead	Courtney Ring / Critical Mass
Developer	Jaden Rose / Critical Mass
Developer	Brendan Azzano / Critical Mass
Project Coordinator	Tyrah Seitz / Critical Mass
Associate Strategist	Charlie Doyle / Critical Mass
Associate Search Strategist	Kelly Liu / Critical Mass
Group 3D Director	Andrzej Milosz / Critical Mass
3D Artist	Diego Quesada / Critical Mass
Diego Quesada	Orlando Villalobos / Critical Mass
Tech Strategist	Damian Hadala / Critical Mass
Voiceover	Craig Mitchell / CM Effect LLC

This 2024 Clio Awards Grand winning entry titled 'Driving While Black' was entered for Courageous Conversation Global Foundation by Goodby, Silverstein & Partners/Critical Mass, San Francisco/New York. The piece was submitted to the medium: Experience/Activation within the entry type: Public Service and the category: Guerrilla. It consists of 2 videos and 9 images.