Therapeutic Play

Entrant Company
McCann London
Entry Type
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Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyCraft, London
Advertiser BrandMicrosoft/Xbox & Gamers Outreach, London
Advertising AgencyMcCann London, London
Entrant CompanyMcCann London, London
Production Company (additional)Hungry Man, London
Post Production CompanyCompany3, London
Music/Sound CompanyNative Music UK Ltd, London
Chief Creative OfficerRob Doubal / McCann London
Chief Creative OfficerLaurence Thomson / McCann London
Executive Creative DirectorJamie Mietz / McCann London
Executive Creative DirectorSanjiv Mistry / McCann London
Creative DirectorWilliam Cottam / McCann London
Creative DirectorJames Crosby / McCann London
Chief Client Officer, McCann Europe & UKJessica Tamsedge / McCann London
Global Business LeadSailesh Jani / McCann London
Business DirectorMelanie Vickers / McCann London
Business DirectorOscar Flintoft / McCann London
Account DirectorMay Sinlapa / McCann London
Account DirectorKatie Hawker / McCann London
Account AssociateSophie Toy / McCann London
Project DirectorClare Prager / McCann London
Senior Project ManagerGeorgia Wettenhall / McCann London
Senior Project ManagerVicki Lam / McCann London
Senior Project ManagerNora Weber / McCann London
Strategy DirectorJJ Bender / McCann London
Chief Production OfficerBen Clark / Craft
Head of Integrated ProductionSophie Chapman-Andrews / Craft
Executive ProducerAlec Christie / Craft
Senior ProducerDoug Wade / Craft
Head of Post ProductionPedro Pinto / Craft
Post ProducerAlex Blowers / Craft
EditorXavier Perkins / Craft
Audio EngineerGurdeep Singh / Craft
Online EditorAndy Williams / Craft
Production Business AffairsMonique Naraina / Craft
Senior ColouristYoomin Lee / Company3
Executive Producer (USA)Bryan Buckley / Hungry Man
Executive Producer (USA)Caleb Dewart / Hungry Man
Executive Producer (UK)Matt Buels / Hungry Man
Producer (UK)Jack Beardsley / Hungry Man
Producer (USA)Sherra Fermino / Hungry Man
DirectorAlex Gorosh / Hungry Man
FounderZach Wigal / Gamers Outreach
Marketing DirectorLindsey Antrim / Gamers Outreach
Director - Global Integrated MarketingMichael Flatt / Microsoft/Xbox
International Integrated Marketing LeadJack White / Microsoft/Xbox

This 2023 Clio Awards Shortlisted entry titled 'Therapeutic Play' was entered for Xbox by McCann London, London. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Experience/Activation within the entry type: Product/Service and the category: Gaming. It consists of 1 video and 1 image.