Xbox
Therapeutic Play
LONDON
2023
2023
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Video
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Items
Credits
| Agency Network | McCann Worldgroup |
| Holding Company | Interpublic Group |
| Production Company | Craft, London |
| Advertiser Brand | Microsoft/Xbox & Gamers Outreach, London |
| Advertising Agency | McCann London, London |
| Entrant Company | McCann London, London |
| Production Company (additional) | Hungry Man, London |
| Post Production Company | Company3, London |
| Music/Sound Company | Native Music UK Ltd, London |
| Chief Creative Officer | Rob Doubal / McCann London |
| Chief Creative Officer | Laurence Thomson / McCann London |
| Executive Creative Director | Jamie Mietz / McCann London |
| Executive Creative Director | Sanjiv Mistry / McCann London |
| Creative Director | William Cottam / McCann London |
| Creative Director | James Crosby / McCann London |
| Chief Client Officer, McCann Europe & UK | Jessica Tamsedge / McCann London |
| Global Business Lead | Sailesh Jani / McCann London |
| Business Director | Melanie Vickers / McCann London |
| Business Director | Oscar Flintoft / McCann London |
| Account Director | May Sinlapa / McCann London |
| Account Director | Katie Hawker / McCann London |
| Account Associate | Sophie Toy / McCann London |
| Project Director | Clare Prager / McCann London |
| Senior Project Manager | Georgia Wettenhall / McCann London |
| Senior Project Manager | Vicki Lam / McCann London |
| Senior Project Manager | Nora Weber / McCann London |
| Strategy Director | JJ Bender / McCann London |
| Chief Production Officer | Ben Clark / Craft |
| Head of Integrated Production | Sophie Chapman-Andrews / Craft |
| Executive Producer | Alec Christie / Craft |
| Senior Producer | Doug Wade / Craft |
| Head of Post Production | Pedro Pinto / Craft |
| Post Producer | Alex Blowers / Craft |
| Editor | Xavier Perkins / Craft |
| Audio Engineer | Gurdeep Singh / Craft |
| Online Editor | Andy Williams / Craft |
| Production Business Affairs | Monique Naraina / Craft |
| Senior Colourist | Yoomin Lee / Company3 |
| Executive Producer (USA) | Bryan Buckley / Hungry Man |
| Executive Producer (USA) | Caleb Dewart / Hungry Man |
| Executive Producer (UK) | Matt Buels / Hungry Man |
| Producer (UK) | Jack Beardsley / Hungry Man |
| Producer (USA) | Sherra Fermino / Hungry Man |
| Director | Alex Gorosh / Hungry Man |
| Founder | Zach Wigal / Gamers Outreach |
| Marketing Director | Lindsey Antrim / Gamers Outreach |
| Director - Global Integrated Marketing | Michael Flatt / Microsoft/Xbox |
| International Integrated Marketing Lead | Jack White / Microsoft/Xbox |
This 2023 Clio Awards Shortlisted entry titled 'Therapeutic Play' was entered for Xbox by McCann London, London. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Experience/Activation within the entry type: Product/Service and the category: Gaming. It consists of 1 video and 1 image.
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