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VAUXHALL

UGLY DUCKLING

Campaign: BACKWARDS STORIES
MADRID
2019
2019
Entrant Company
MRM//MCCANN
Medium
Film Technique (Animation)
Category
Animation
Entry Type
Product/Service
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Items

Credits
Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyMACH STUDIO, MADRID
Advertiser BrandVAUXHALL, LUTON
Advertising AgencyMRM//MCCANN, MADRID
Entrant CompanyMRM//MCCANN, MADRID
Production Company (additional)GLOBAL RADIO, LONDON
Creative PresidentADRIAN BOTAN / MCCANN WORLDWIDE
Chief Creative OfficerMIGUEL BEMFICA / MRM//MCCANN
Chief Creative OfficerVINCE MCSWEENEY / MCCANN MILTON KEYNES
Executive Creative DirectorEDUARDO BATTISTON / MRM//MCCANN
Executive Creative DirectorNICK COOPER / MCCANN MILTON KEYNES
Executive Creative DirectorCHRIS ROBERTSON / MCCANN BIRMINGHAM
HEAD OF ARTRAFAEL MERINO / MRM//MCCANN
SENIOR COPYWRITERALBERTO ESPEJA / MRM//MCCANN
SENIOR COPYWRITERJOE IVORY / MCCANN BIRMINGHAM
SENIOR ART DIRECTORJAMIE BUCKINGHAM / MCCANN BIRMINGHAM
Art DirectorPABLO CAMARERO / MRM//MCCANN
Art DirectorRAFAEL MERINO / MACH STUDIO
TECHNICAL DIRECTORVICTOR LLORENTE / MACH STUDIO
Art DirectorPABLO CAMARERO / MACH STUDIO
VFX DIRECTORALVARO REBOLLO / MACH STUDIO
MODELLING & LOOK DEVBEATRIZ ORELLANA / MACH STUDIO
RIGGERJOSE ANTONIO MARTIN / MACH STUDIO
AnimatorCHRISTINA DAN / MACH STUDIO
ProducerJUSTIN SANDERS / GLOBAL RADIO
EditorDAVE BUSH / GLOBAL RADIO

This 2019 Clio Awards Bronze winning entry titled 'UGLY DUCKLING' was entered for VAUXHALL by MRM//MCCANN, MADRID, part of agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Film Technique (Animation) within the entry type: Product/Service and the category: Animation. It consists of 1 video and 1 image. This piece is part of a campaign called 'BACKWARDS STORIES' that consists of 3 elements.

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