VAUXHALL

UGLY DUCKLING

Campaign: BACKWARDS STORIES

MADRID

2019

Entrant Company: MRM//MCCANN
Medium: Film Technique (Animation)
Category: Animation
Entry Type: Product/Service

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Credits

Agency Network	McCann Worldgroup
Holding Company	Interpublic Group
Production Company	MACH STUDIO, MADRID
Advertiser Brand	VAUXHALL, LUTON
Advertising Agency	MRM//MCCANN, MADRID
Entrant Company	MRM//MCCANN, MADRID
Production Company (additional)	GLOBAL RADIO, LONDON
Creative President	ADRIAN BOTAN / MCCANN WORLDWIDE
Chief Creative Officer	MIGUEL BEMFICA / MRM//MCCANN
Chief Creative Officer	VINCE MCSWEENEY / MCCANN MILTON KEYNES
Executive Creative Director	EDUARDO BATTISTON / MRM//MCCANN
Executive Creative Director	NICK COOPER / MCCANN MILTON KEYNES
Executive Creative Director	CHRIS ROBERTSON / MCCANN BIRMINGHAM
HEAD OF ART	RAFAEL MERINO / MRM//MCCANN
SENIOR COPYWRITER	ALBERTO ESPEJA / MRM//MCCANN
SENIOR COPYWRITER	JOE IVORY / MCCANN BIRMINGHAM
SENIOR ART DIRECTOR	JAMIE BUCKINGHAM / MCCANN BIRMINGHAM
Art Director	PABLO CAMARERO / MRM//MCCANN
Art Director	RAFAEL MERINO / MACH STUDIO
TECHNICAL DIRECTOR	VICTOR LLORENTE / MACH STUDIO
Art Director	PABLO CAMARERO / MACH STUDIO
VFX DIRECTOR	ALVARO REBOLLO / MACH STUDIO
MODELLING & LOOK DEV	BEATRIZ ORELLANA / MACH STUDIO
RIGGER	JOSE ANTONIO MARTIN / MACH STUDIO
Animator	CHRISTINA DAN / MACH STUDIO
Producer	JUSTIN SANDERS / GLOBAL RADIO
Editor	DAVE BUSH / GLOBAL RADIO

This 2019 Clio Awards Bronze winning entry titled 'UGLY DUCKLING' was entered for VAUXHALL by MRM//MCCANN, MADRID. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Film Technique (Animation) within the entry type: Product/Service and the category: Animation. It consists of 1 video and 1 image. This piece is part of a campaign called 'BACKWARDS STORIES' that consists of 3 elements.