League of Legends
Heaven or Hell

Credits
Holding Company | Tencent |
Production Company | Smooth Films, Shanghai |
Advertiser Brand | Tencent, Shenzhen |
Advertising Agency | League of Legends (in-house), Shenzhen |
Entrant Company | Farfar Films, Shanghai |
Post Production Company | JCB, Shanghai |
Music/Sound Company | 20K Studio, Beijing |
Visual Effects Company | Cine VFX India, Mumbai |
Director | Kevin Lee / Farfar Films |
Director | Iris Zhang / Farfar Films |
Creative Director | Mo Zhang / League of Legends (in-house) |
Copywriter | Frank Hou / League of Legends (in-house) |
Account Executive | DQ Cui / League of Legends (in-house) |
Executive Producer | Ken Peng / Smooth Films |
Executive Producer | Kitty Kang / Smooth Films |
Art Director | Jin Liu |
Art Director | Zheng Tang |
Director of Photography | Zengbiao Pan |
Editor | Chenbo Zhao |
Sound Designer | Hang Shao |
Sound Designer | Jeff Shen |
This 2022 Clio Awards Shortlisted entry titled 'Heaven or Hell' was entered for League of Legends by Farfar Films, Shanghai. The advertising agency is part of the holding company: Tencent. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: 61 Seconds to Five Minutes. It consists of 1 video and 1 image.
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