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Samsung

Quest for Dyslexia

BEIJING
2023
2023
Entrant Company
Cheil PengTai Beijing
Medium
Innovation
Category
Medium Innovation
Entry Type
Product/Service
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Credits
Agency NetworkCheil Worldwide
Holding CompanyCheil Worldwide
Production CompanyCheil PengTai Beijing, Beijing
Advertiser BrandSamsung, Beijing
Advertising AgencyCheil Hong Kong & Cheil PengTai Beijing, N/A
Entrant CompanyCheil PengTai Beijing, Beijing
Chief Creative OfficerPaul Chan / Cheil Hong Kong
CopywriterPaul Chan / Cheil Hong Kong
Executive Creative DirectorKimmy Liu / Cheil PengTai Beijing
Group Creative DirectorWilson Ang / Cheil Hong Kong
CopywriterWilson Ang / Cheil Hong Kong
Art DirectorEdmond Leung / Cheil Hong Kong
Associate Creative DirectorTimothy Tian / Cheil PengTai Beijing
Associate Creative DirectorXiaoguang Ren / Cheil PengTai Beijing
CopywriterLeslie Liu / Cheil PengTai Beijing
DirectorYuan Lu / HOBALAB
EditorClaude Zhang / HOBALAB

This 2023 Clio Awards Silver winning entry titled 'Quest for Dyslexia' was entered for Samsung by Cheil PengTai Beijing, Beijing. The advertising agency is part of the agency network: Cheil Worldwide and holding company: Cheil Worldwide. The piece was submitted to the medium: Innovation within the entry type: Product/Service and the category: Medium Innovation. It consists of 1 video and 1 image.

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