Corona

Reverse Label

CIUDAD AUTóNOMA DE BUENOS AIRES

2022

Entrant Company: Ab-Inbev
Medium: Integrated Campaign
Entry Type: Product/Service

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Video

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Credits

Production Company	draftLine BUE, Capital Federal
Advertiser Brand	Corona, Capital Federal
Advertising Agency	draftLine BUE, Capital Federal
Entrant Company	Ab-Inbev, Ciudad Autónoma de Buenos Aires
Managing Director	Guido Lofiego / draftLine BUE
Chief Creative Officer	Diego Gueler Montero / draftLine BUE
Head of Operations	Agustina Vadori / draftLine BUE
Strategist Director	Alfredo Sayus / draftLine BUE
Creative Director	Christian “Amish Bueno” Leal Saint-Jean / draftLine BUE
Creative Director	Sebastián “Amish Malo” Higueret / draftLine BUE
Associate Creative Director	Lucas Fernández / draftLine BUE
Associate Creative Director	Andrés Morales Vega / draftLine BUE
Strategic planner	Nicolas Prosen / draftLine BUE
Project Manager	Agustina Saint Germain / draftLine BUE
Project Manager	Emilia Marcó / draftLine BUE
Project Manager	Milagros Conde / draftLine BUE
Producer	Carolina Cantini / draftLine BUE
Editor	Amelia Orden / draftLine BUE
VP Marketing	Paula Marconi / ab inbev
Premium Brands Director	Juan Giovaneli / ab inbev
Brand Manager	Catalina Dalton / ab inbev

This 2022 Clio Awards Shortlisted entry titled 'Reverse Label' was entered for Corona by Ab-Inbev , Ciudad Autónoma de Buenos Aires. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service. It consists of 1 video and 2 images.