Kraft Macaroni and Cheese

Blind Taste Test

2016

Medium: Integrated Campaign
Category: Integrated Campaign
Entry Type: Product/Service

View Fullscreen

Video

Items

Credits

Entrant Company	CP+B, Boulder
Agency Network	CP+B, Boulder
Production Company	CP+B, Boulder
Other	Starcom Mediavest Group, Chicago
Other	Olson Engage, Chicago
Chief Creative Officer	Ralph Watson / CP+B, Boulder
VP/ Executive Creative Director	Adam Chasnow / CP+B, Boulder
Creative Director	D'Arcy O'Neill / CP+B, Boulder
Senior Art Director	Tyler Gonerka / CP+B, Boulder
Senior Copywriter	Emily Salas / CP+B, Boulder
VP/ Director of Content Production	Kate Hildebrant / CP+B, Los Angeles
VP/ Executive Integrated Producer	Deb Drumm / CP+B, Boulder
Integrated Producer	Jamie Slade / CP+B, Boulder
VP/ Group Account Director	Evan Russack / CP+B, Boulder
VP/ Group Planning Director	Kaylin Goldstein / CP+B, Boulder
Account Director	Kelly Olech / CP+B, Boulder
Director	Hank Perlman / Hungry Man, Los Angeles
Director of Photography	Eric Steelberg / Hungry Man, Los Angeles
Line Producer	Caleb Dewart / Hungry Man, Los Angeles
Executive Producer	Mino Jarjoura / Hungry Man, Los Angeles
Executive Music Producer	Joel Simon / JSM, New York
Editor	Owen Plotkin / The Now Corporation, New York
Assistant Editor	Jessica Dowling / The Now Corporation, New York

This 2016 Clio Awards Bronze winning entry titled 'Blind Taste Test' was entered for Kraft Macaroni and Cheese. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service and the category: Integrated Campaign. It consists of 1 video and 1 image.