Magazine Luiza
Lu from Magalu
Credits
Agency Network | Ogilvy |
Holding Company | WPP Group |
Production Company | OAK Filmes, Robeirão Preto |
Advertiser Brand | Magazine Luiza, São Paulo |
Advertising Agency | Ogilvy Brasil, São Paulo |
Entrant Company | Ogilvy Brasil, São Paulo |
Advertising Agency (Additional) | DPZ&T, São Paulo |
Music/Sound Company | Comando S Áudio Produções, São Paulo |
Production Company (additional) | Alok Production, São Paulo |
Production Company (additional) | Sentimental Filme, São Paulo |
Production Company (additional) | Vogue Brasil, São Paulo |
Additional Company | Rede Globo, São Paulo |
Chief Creative Officer | Félix del Valle / Ogilvy Brasil |
Chief Creative Officer | Sergio Mugnaini / Ogilvy Brasil |
Executive Creative Director | Daniel Schiavon / Ogilvy Brasil |
Executive Creative Director | Samir Mesquita / Ogilvy Brasil |
Head of Art | Ricardo Leme Lopes / Ogilvy Brasil |
Associate Creative Director | Breno Rodrigues / Ogilvy Brasil |
Associate Creative Director | Pedro Gouveia / Ogilvy Brasil |
Head of Operations | Daniela Paris / Ogilvy Brasil |
Operations Director | Tania Garcia / Ogilvy Brasil |
VP Finance | Marcia Rodrigues / Ogilvy Brasil |
Account Director | Larissa Ferrari / Ogilvy Brasil |
Account Director | Tatiana Moliterno / Ogilvy Brasil |
Planning Director | Isadora Prado / Ogilvy Brasil |
Media Director | Leonardo Moraes / Ogilvy Brasil |
Media Manager | Adriana Reimão / Ogilvy Brasil |
Chief Executive Officer | Frederico Trajano / Magazine Luiza |
Content,Social &Influencer Marketing Manager | Pedro Alvim / Magazine Luiza |
Content Strategist Lead | Aline Izo / Magazine Luiza |
Social Media Lead | Luiz Carlos Lima / Magazine Luiza |
Public Relations | Ana Herzog / Magazine Luiza |
Voice Over Lu | Adriana Chagas Fiali Teixeira / Magazine Luiza |
Magalu Content Studio | Magalu Content Studio / Magazine Luiza |
OAK Filmes Team | OAK Filmes Team / OAK Filmes |
Alok Production Team | Alok Production Team / Alok Production |
DPZ&T Team | DPZ&T Team / DPZ&T |
Vogue Team | Vogue Team / Vogue Brasil |
Director | Mauricio Guimarães / Sentimental Filme |
Director | Luciano Zuffo / Sentimental Filme |
Executive Producer | Marcos Araujo / Sentimental Filme |
Executive Producer | Sergio Rezende / Sentimental Filme |
Rede Globo Team | Rede Globo Team / Rede Globo |
This 2023 Clio Awards Grand winning entry titled 'Lu from Magalu' was entered for Magazine Luiza by Ogilvy Brasil, São Paulo. The advertising agency is part of the agency network: Ogilvy and holding company: WPP Group. The piece was submitted to the medium: Media within the entry type: Product/Service and the category: Use of Talent & Influencers. It consists of 1 video and 1 image.
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