Magazine Luiza
Lu from Magalu
SãO PAULO
2023
2023
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Video
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Items
Credits
| Agency Network | Ogilvy |
| Holding Company | WPP Group |
| Production Company | OAK Filmes, Robeirão Preto |
| Advertiser Brand | Magazine Luiza, São Paulo |
| Advertising Agency | Ogilvy Brasil, São Paulo |
| Entrant Company | Ogilvy Brasil, São Paulo |
| Advertising Agency (Additional) | DPZ&T, São Paulo |
| Music/Sound Company | Comando S Áudio Produções, São Paulo |
| Production Company (additional) | Alok Production, São Paulo |
| Production Company (additional) | Sentimental Filme, São Paulo |
| Production Company (additional) | Vogue Brasil, São Paulo |
| Additional Company | Rede Globo, São Paulo |
| Chief Creative Officer | Félix del Valle / Ogilvy Brasil |
| Chief Creative Officer | Sergio Mugnaini / Ogilvy Brasil |
| Executive Creative Director | Daniel Schiavon / Ogilvy Brasil |
| Executive Creative Director | Samir Mesquita / Ogilvy Brasil |
| Head of Art | Ricardo Leme Lopes / Ogilvy Brasil |
| Associate Creative Director | Breno Rodrigues / Ogilvy Brasil |
| Associate Creative Director | Pedro Gouveia / Ogilvy Brasil |
| Head of Operations | Daniela Paris / Ogilvy Brasil |
| Operations Director | Tania Garcia / Ogilvy Brasil |
| VP Finance | Marcia Rodrigues / Ogilvy Brasil |
| Account Director | Larissa Ferrari / Ogilvy Brasil |
| Account Director | Tatiana Moliterno / Ogilvy Brasil |
| Planning Director | Isadora Prado / Ogilvy Brasil |
| Media Director | Leonardo Moraes / Ogilvy Brasil |
| Media Manager | Adriana Reimão / Ogilvy Brasil |
| Chief Executive Officer | Frederico Trajano / Magazine Luiza |
| Content,Social &Influencer Marketing Manager | Pedro Alvim / Magazine Luiza |
| Content Strategist Lead | Aline Izo / Magazine Luiza |
| Social Media Lead | Luiz Carlos Lima / Magazine Luiza |
| Public Relations | Ana Herzog / Magazine Luiza |
| Voice Over Lu | Adriana Chagas Fiali Teixeira / Magazine Luiza |
| Magalu Content Studio | Magalu Content Studio / Magazine Luiza |
| OAK Filmes Team | OAK Filmes Team / OAK Filmes |
| Alok Production Team | Alok Production Team / Alok Production |
| DPZ&T Team | DPZ&T Team / DPZ&T |
| Vogue Team | Vogue Team / Vogue Brasil |
| Director | Mauricio Guimarães / Sentimental Filme |
| Director | Luciano Zuffo / Sentimental Filme |
| Executive Producer | Marcos Araujo / Sentimental Filme |
| Executive Producer | Sergio Rezende / Sentimental Filme |
| Rede Globo Team | Rede Globo Team / Rede Globo |
This 2023 Clio Awards Grand winning entry titled 'Lu from Magalu' was entered for Magazine Luiza by Ogilvy Brasil, São Paulo. The advertising agency is part of the agency network: Ogilvy and holding company: WPP Group. The piece was submitted to the medium: Media within the entry type: Product/Service and the category: Use of Talent & Influencers. It consists of 1 video and 1 image.
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