KAO MagiClean

Granite Surface

Campaign: #The World’s Smallest Billboards

SHANGHAI

2022

Entrant Company: Shanghai Ogilvy & Mather Advertisng Ltd.
Medium: Out of Home
Category: Other
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	Ogilvy & Mather
Holding Company	WPP Group
Production Company	MOD Shanghai, Shanghai
Advertiser Brand	KAO Commercial (Shanghai) Co., Ltd. (China), Shanghai
Advertising Agency	Shanghai Ogilvy & Mather Advertisng Ltd., Shanghai
Entrant Company	Shanghai Ogilvy & Mather Advertisng Ltd., Shanghai
Production Company (additional)	BMF Precision Tech Inc., Chongqing
Chief Creative Officer	Reed Collins / Ogilvy Asia Pacific
Group Executive Creative Director	Wei Fei / Ogilvy Shanghai
VP of Creative Technology	Sascha Engel / Ogilvy Shanghai
Group Creative Director	Michael Pearson / Ogilvy Shanghai
Creative Director	Jimmy Wang / Ogilvy Shanghai
Senior Copywriter	Eve Liu / Ogilvy Shanghai
Senior Art Director	Xinyan Xu / Ogilvy Shanghai
Strategy Director	Arjun Paul Vedanayagam / Ogilvy Shanghai
Senior strategiest	Ignacio Arbex / Ogilvy Shanghai
Strategy Director	Lynn Chen / Ogilvy Shanghai
Strategiest	Lei Xu / Ogilvy Shanghai
Vice President	Cherrie Chan / Ogilvy Shanghai
Account Executive	Sherly Chen / Ogilvy Shanghai
Director, F&HC Dept	Nohara Satoshi / KAO Shanghai
TV Producer	Jessie Lai / Ogilvy Shanghai
Creative Video Production	Henry Gaunt / The Visual Asylum
Marketing Manager	Yuxiang Xing / BMF Precision Tech Inc.
Director	Bowie Wang / MOD Shanghai
EP	Shirley Zhi / MOD Shanghai
Producer	Chris Huang / MOD Shanghai
Producer Assistant	Tutu Li / MOD Shanghai
DOP	Haku Bai / MOD Shanghai
Editor	Yaoping Chang / MOD Shanghai
Online	Pengxiang Xu / MOD Shanghai
Strategy Director	Arjun Paul Vedanayagam / Ogilvy Shanghai

This 2022 Clio Awards Shortlisted entry titled 'Granite Surface' was entered for KAO MagiClean by Shanghai Ogilvy & Mather Advertisng Ltd., Shanghai. The advertising agency is part of the agency network: Ogilvy & Mather and holding company: WPP Group. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Other. It consists of 1 video and 1 image. This piece is part of a campaign called '#The World’s Smallest Billboards' that consists of 6 elements.