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Li-Ning

#CuppingMyCreed - I Heart Pain

Campaign: #CuppingMyCreed
SHANGHAI
2019
2019
Entrant Company
Ogilvy Shanghai
Medium
Out of Home
Category
Billboard
Entry Type
Product/Service
Thumbnail for #CuppingMyCreed - I Heart Pain
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Items

Credits
Agency NetworkOgilvy & Mather
Holding CompanyWPP Group
Production CompanyPafassion Lab, Shanghai
Advertiser BrandLi-Ning, Beijing
Advertising AgencyOgilvy Shanghai, Shanghai
Entrant CompanyOgilvy Shanghai, Shanghai
Production Company (additional)Shanghai Red Horse Advertising and Media Co., Ltd., Shanghai
Media PlacementKinetic Beijing, Beijing
Chief Creative OfficerReed Collins / Ogilvy North Asia
Group Executive Creative DirectorThomas Zhu / Ogilvy Shanghai
Creative DirectorZoe Zhao / Ogilvy Shanghai
Creative Group HeadNyah Sun / Ogilvy Shanghai
Senior Art DirectorFrank Zhang / Ogilvy Shanghai
Senior CopywriterEmily Liu / Ogilvy Shanghai
Senior CopywriterSony Chang / Ogilvy Shanghai
Typeface DesignerHua Tian / Shanghai Polytechnic University
Art DirectorIwin Sun / Freelancer
PresidentYong Yuan / Ogilvy Shanghai
Group Managing DirectorElla Chan / Ogilvy Shanghai
Associate Account DirectorNicole Yuan / Ogilvy Shanghai
TV ProducerChris Lu / Ogilvy Shanghai
DirectorNing Zhou / Freelancer
PhotographerE Henry / Freelancer
PhotographerDeserts He / Freelancer
RetoucherJunhao Liu / Pafassion Lab
RetoucherNanfei Wang / Pafassion Lab
RetoucherLulu Meng / Pafassion Lab
CG ArtistBiao Cao / Pafassion Lab
CG ArtistSheng Xu / Pafassion Lab
ProducerRuoyun Xu / Red Horse
Offline EditorYuxuan Du / Red Horse

This 2019 Clio Awards Bronze winning entry titled '#CuppingMyCreed - I Heart Pain' was entered for Li-Ning by Ogilvy Shanghai, Shanghai, part of agency network: Ogilvy & Mather and holding company: WPP Group. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Billboard. It consists of 1 video and 1 image. This piece is part of a campaign called '#CuppingMyCreed' that consists of 5 elements.

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