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German Rail

No need to fly 2.0: Motive "Petra – Berlin"

Campaign: No need to fly 2.0
GERMANY
2020
2020
Entrant Company
Ogilvy
Medium
Print
Entry Type
Product/Service
Thumbnail for No need to fly 2.0: Motive
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Credits
Agency NetworkOgilvy & Mather
Holding CompanyWPP Group
Production CompanyOgilvy, Germany
Advertiser BrandGerman Rail, Berlin
Advertising AgencyOgilvy, Germany
Entrant CompanyOgilvy, Germany
ClientGerman Rail, Berlin
Creative ChairmanDr. Stephan Vogel / Ogilvy
Chief Creative OfficerBjoern Bremer / Ogilvy
Chief Creative OfficerSiyamak Jung / Ogilvy
Executive Creative DirectorPeter Roemmelt / Ogilvy
Creative DirectorSimon Oppmann / Ogilvy
Art DirectorSinya Horwedel, Simon Oppmann / Ogilvy
CopywriterSinya Horwedel / Ogilvy
Account ManagementRoland Stauber, Alexandra Nowak, Florian Bader / Ogilvy
Art BuyerMartina Diederichs, Magdalena Bulle / Ogilvy
Graphic DesignSimon Oppmann, Joachim Becker / Ogilvy
Post Production/ Director Creative ServicesAlex Pfaff / Ogilvy
PhotographerStockmaterial / diverse
Advertiser's SupervisorJulia Janssen, Markus Faelsch, Dr. Thomas Kemper, Pia Schmitt, Sophie Vizethum / German Rail

This 2020 Clio Awards Shortlisted entry titled 'No need to fly 2.0: Motive "Petra – Berlin"' was entered for German Rail by Ogilvy, Germany. The advertising agency is part of the agency network: Ogilvy & Mather and holding company: WPP Group. The piece was submitted to the medium: Print within the entry type: Product/Service. It consists of 1 image. This piece is part of a campaign called 'No need to fly 2.0' that consists of 5 elements.

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