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Change the Ref, Inc.

The Lost Class

CHICAGO, IL
2022
2022
Entrant Company
Leo Burnett Chicago
Medium
Public Relations
Category
Special Event/Activation
Entry Type
Public Service
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Items

Credits
Agency NetworkLeo Burnett
Holding CompanyPublicis Groupe
Production CompanyHungry Man, Los Angeles, CA
Advertiser BrandChange the Ref, Inc., Coral Springs, FL
Advertising AgencyLeo Burnett Chicago, Chicago, IL
Entrant CompanyLeo Burnett Chicago, Chicago, IL
Web Development CompanyUnicorns & Unicorns, Los Angeles, CA
Editing CompanyNo. 6, New York City, NY
Color StudioPrimary, Santa Monica, CA
Music, Mix & Sound Design CompanyBeacon Street, Venice, CA
Public Relations AgencyTusk Strategies, New York City, NY
Public Relations AgencyMSL, Chicago, IL
PhotographerNeil Dacosta, Portland, OR
Activist/Co-FounderManuel Oliver / Change the Ref, Inc.
Activist/Co-FounderPatricia Oliver / Change the Ref, Inc.
Global Chief Creative Officer of Leo Burnett Worldwide & Chief Creative Officer of Publicis Creative North America Liz Taylor / Leo Burnett Worldwide
CEOAndrew Swinand  / Leo Burnett Chicago
EVP, Executive Creative DirectorSam Shepherd  / Leo Burnett Chicago
VP, Creative Director (Art)Sean Hannaway  / Leo Burnett Chicago
VP, Design DirectorKyle Poff  / Leo Burnett Chicago
Associate Creative DirectorJason LaFlore  / Leo Burnett Chicago
Associate Creative DirectorMatt Turnier  / Leo Burnett Chicago
Copywriter MacKenzie Hart / Leo Burnett Chicago
Art DirectorSofia Gahn / Leo Burnett Chicago
Junior CopywriterKelley Barrett  / Leo Burnett Chicago
Junior Art DirectorKatie DiNardo  / Leo Burnett Chicago
EVP, Head of ProductionMike Davidson  / Leo Burnett Chicago
SVP, Executive ProducerAshley Geisheker  / Leo Burnett Chicago
Associate ProducerKaitlin Bucaro  / Leo Burnett Chicago
SVP, Director, Production OperationsMichael Shanahan  / Leo Burnett Chicago
Production ManagerJulie Lewandowski  / Leo Burnett Chicago
VP, Account DirectorAmy Walloch  / Leo Burnett Chicago
Head of PlanningKaylin Goldstein  / Leo Burnett Chicago
VP, Strategy DirectorNimisha Jain  / Leo Burnett Chicago
StrategistSean Logan  / Leo Burnett Chicago
Creative Resource DirectorNancy Parnell  / Leo Burnett Chicago
Associate Creative Resource DirectorPhoebe Alvarez  / Leo Burnett Chicago
DirectorBryan Buckley / Hungry Man
ProducerMatt Lefebvre / Hungry Man
ProducerJordan Cohen / Hungry Man
Executive ProducerCaleb Dewart / Hungry Man
Executive ProducerMino Jarjoura / Hungry Man
Director of Photography Scott Henriksen / Hungry Man
Executive ProducerAdrianne McCurrach  / Unicorns & Unicorns
ProducerMeg Amicucci / Unicorns & Unicorns
Technical Creative Director Sun Komen / Unicorns & Unicorns
Associate Creative Director Ceara Adamson / Unicorns & Unicorns
Development Danny Wirick / Unicorns & Unicorns
EditorJason Macdonald / No. 6
EditorJK Carrington / No. 6
EditorRyan Bukowski / No. 6
EditorChris VanDyke / No. 6
Assistant EditorGrace Yang / No. 6
Assistant EditorRiley Donigan / No. 6
Resolve Finisher Maxwell Redinger / No. 6
Executive ProducerCorina Dennison / No. 6
Founder/ECD Phil Crowe / Parliament
ColoristGregory Reese / Primary
Color AssistantCorey Martinez / Primary
Color AssistantDavid Oh  / Primary
ProducerJenny Bright  / Primary
Executive ProducerThatcher Peterson  / Primary
MusicAndrew Feltenstein / Beacon Street
MusicJohn Nau  / Beacon Street
Executive ProducerLeslie Dilullo   / Beacon Street
MixerRommel Molina  / Beacon Street
ProducerLindsey Lerman  / Beacon Street
Head of Communications and Managing Director Jackie Zupsic / Tusk Strategies
Senior Vice President Baxter Townsend / Tusk Strategies
Account Supervisor, Corporate ReputationAdam Skaf / MSL
VP, Corporate ReputationKappie Kopp / MSL

This 2022 Clio Awards Gold winning entry titled 'The Lost Class' was entered for Change the Ref, Inc. by Leo Burnett Chicago, Chicago, IL. The advertising agency is part of the agency network: Leo Burnett and holding company: Publicis Groupe. The piece was submitted to the medium: Public Relations within the entry type: Public Service and the category: Special Event/Activation. It consists of 1 video and 10 images.

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