Kraft Heinz - Oscar Mayer

Meatifying Beauty

NEW YORK, NEW YORK

2022

Entrant Company: Johannes Leonardo
Medium: Public Relations
Category: Brand Development
Entry Type: Product/Service

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Credits

Holding Company	WPP Group
Production Company	Giant Artists / Seamless Productions, New York, New York
Advertiser Brand	Kraft Heinz - Oscar Mayer, Chicago, Illinois
Advertising Agency	Johannes Leonardo, New York, New York
Entrant Company	Johannes Leonardo, New York, New York
Post Production Company	Versatile Studios, New York, New York
Chief Creative Officer	Julia Neumann / Johannes Leonardo
Group Creative Director	Jeph Burton / Johannes Leonardo
Group Creative Director	Hunter Hampton / Johannes Leonardo
Creative Director	Melusi Mhlungu / Johannes Leonardo
Creative Director	Rachel Frederick / Johannes Leonardo
Associate Creative Director	Amanda Younger / Johannes Leonardo
Senior Copywriter	Jordan Dodson / Johannes Leonardo
Senior Designer	Christina Hillman / Johannes Leonardo
Head of Production	Maria Perez / Johannes Leonardo
Group Executive Producer	Brett Fisher / Johannes Leonardo
Senior Producer	Taryn Waldman / Johannes Leonardo
Group Account Director	Elektra O'Malley / Johannes Leonardo
Account Director	Peter Burgwald / Johannes Leonardo
Account Supervisor	Jocelyn Choi / Johannes Leonardo
Account Manager	Eddy Cao / Johannes Leonardo
Group Strategy Director	Emily Garvey / Johannes Leonardo
Head of Communications Strategy	Haley Derrah / Johannes Leonardo
Communications Strategy Director	Megan Piro / Johannes Leonardo
Communications Strategy Director	Charley Cobbin / Johannes Leonardo
Senior Communications Strategist	Sebastian Lizarazo / Johannes Leonardo
Business Affairs Director	Alesa Blanchard-Nelson / Johannes Leonardo
Business Affairs Associate Director	Cindy Gines / Johannes Leonardo
Director of Communications	Elizabeth Hess / Johannes Leonardo
Senior Public Relations Manager	Kimberly Lupo / Johannes Leonardo
Photographer	Jessica Pettway / Giant Artists / Seamless Productions
Producer	Bryan McNulty / Giant Artists / Seamless Productions
Producer	Cassandra Tannenbaum / Giant Artists / Seamless Productions
Director of Photography	Jon Gourlay / Giant Artists / Seamless Productions
Set / Prop Designer	Stephanie Yeh / Giant Artists / Seamless Productions

This 2022 Clio Awards Shortlisted entry titled 'Meatifying Beauty' was entered for Kraft Heinz - Oscar Mayer by Johannes Leonardo, New York, New York. The advertising agency is part of the holding company: WPP Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Brand Development. It consists of 1 video and 4 images.