Microsoft
Xbox Design Lab Originals: The Fanchise Model
LONDON
2018
2018
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Video
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Items
Credits
| Agency Network | McCann Worldgroup |
| Holding Company | Interpublic Group |
| Production Company | Craft/McCann, London |
| Advertiser Brand | Microsoft, London |
| Entrant Company | McCann London, London |
| Production Company (additional) | MRM/McCann, London |
| Legal Expertise & Prize Fulfillment Agency | HELLOWORLD, Detroit |
| Social Agency | Ayzenberg, Seattle |
| Illustration | FOREAL, Trier |
| Chief Creative Officer | Rob Doubal / McCann London |
| Chief Creative Officer | Laurence Thomson / McCann London |
| EMEA Creative Director | Sanjiv Mistry / McCann London |
| EMEA Creative Director | Jamie Mietz / McCann London |
| Art Director | Jacob Björdal / McCann London |
| Copywriter | Jim Nilsson / McCann London |
| Head of Strategy | Karen Crum / McCann London |
| Planner | Charlotte Walters / McCann London |
| Executive Vice President | Rob Smith / McCann London |
| Regional Business Director | Sailesh Jani / McCann London |
| Account Director | Tom Oliver / McCann London |
| Senior Account Manager | Lynne Carter / McCann London |
| Account Manager | Charlotte La Torre / McCann London |
| Account Executive | Sophie Grierson / McCann London |
| Account Executive | Alice Parker / McCann London |
| Project Director | Clare Mann / McCann London |
| Project Director | Mandy Wilson / McCann London |
| Senior Project Manager | Paul Gillespie / McCann London |
| Head of Design | Dan Howarth / McCann London |
| Designer | Gustavo Fernandes / McCann London |
| Designer | Nazima Motegheria / McCann London |
| Designer | Matthew Thomas / McCann London |
| Chief Production Officer | Sergio Lopez / McCann London |
| Producer | Doris Tydeman / Craft/McCann |
| Illustrator | FOREAL / FOREAL |
| Editor | Andrew Tusabe / Craft/McCann |
| Print Producer | Liam White / Craft/McCann |
| Studio Manager | Ellis Faint / Craft/McCann |
| Artworker | Nick Cook / Craft/McCann |
| Retouching | John Martin / Craft/McCann |
| Retouching | Rob McDonald / Craft/McCann |
| Account Lead MRM | David Smith / MRM/McCann |
| Senior Project Manager | Craig Cameron / MRM/McCann |
| Designer | Dan Miles / MRM/McCann |
| Director of Communications, UK & Europe | Jess Byatt / McCann World Group UK |
| Producer | Francisco Penedo / Craft/McCann |
| Editor | Paul Jenkinson / Craft/McCann |
| Junior Project Manager | Anna Curtis / McCann London |
This 2018 Clio Awards Bronze winning entry titled 'Xbox Design Lab Originals: The Fanchise Model' was entered for Microsoft by McCann London, London. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Product Launch. It consists of 1 video and 1 image.
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