Microsoft
Xbox Design Lab Originals: The Fanchise Model

Credits
Agency Network | McCann Worldgroup |
Holding Company | Interpublic Group |
Production Company | Craft/McCann |
Advertiser Brand | Microsoft |
Entrant Company | McCann London |
Production Company (additional) | MRM/McCann |
Legal Expertise & Prize Fulfillment Agency | HELLOWORLD |
Social Agency | Ayzenberg |
Illustration | FOREAL |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
EMEA Creative Director | Sanjiv Mistry |
EMEA Creative Director | Jamie Mietz |
Art Director | Jacob Björdal |
Copywriter | Jim Nilsson |
Head of Strategy | Karen Crum |
Planner | Charlotte Walters |
Executive Vice President | Rob Smith |
Regional Business Director | Sailesh Jani |
Account Director | Tom Oliver |
Senior Account Manager | Lynne Carter |
Account Manager | Charlotte La Torre |
Account Executive | Sophie Grierson |
Account Executive | Alice Parker |
Project Director | Clare Mann |
Project Director | Mandy Wilson |
Senior Project Manager | Paul Gillespie |
Head of Design | Dan Howarth |
Designer | Gustavo Fernandes |
Designer | Nazima Motegheria |
Designer | Matthew Thomas |
Chief Production Officer | Sergio Lopez |
Producer | Doris Tydeman |
Illustrator | FOREAL |
Editor | Andrew Tusabe |
Print Producer | Liam White |
Studio Manager | Ellis Faint |
Artworker | Nick Cook |
Retouching | John Martin |
Retouching | Rob McDonald |
Account Lead MRM | David Smith |
Senior Project Manager | Craig Cameron |
Designer | Dan Miles |
Director of Communications, UK & Europe | Jess Byatt |
Producer | Francisco Penedo |
Editor | Paul Jenkinson |
Junior Project Manager | Anna Curtis |
This 2018 Clio Awards Bronze winning entry titled 'Xbox Design Lab Originals: The Fanchise Model' was entered for Microsoft by McCann London, London, part of agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Product Launch. It consists of 1 video and 1 image.
Follow Us