Microsoft
Xbox Design Lab Originals: The Fanchise Model
LONDON
2018
2018
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Video
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Items
Credits
| Entrant Company | McCann London |
| Agency Network | McCann Worldgroup |
| Holding Company | Interpublic Group |
| Production Company | Craft/McCann |
| Advertiser Brand | Microsoft |
| Production Company (additional) | MRM/McCann |
| Legal Expertise & Prize Fulfillment Agency | HELLOWORLD |
| Social Agency | Ayzenberg |
| Illustration | FOREAL |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| EMEA Creative Director | Sanjiv Mistry |
| EMEA Creative Director | Jamie Mietz |
| Art Director | Jacob Björdal |
| Copywriter | Jim Nilsson |
| Head of Strategy | Karen Crum |
| Planner | Charlotte Walters |
| Executive Vice President | Rob Smith |
| Regional Business Director | Sailesh Jani |
| Account Director | Tom Oliver |
| Senior Account Manager | Lynne Carter |
| Account Manager | Charlotte La Torre |
| Account Executive | Sophie Grierson |
| Account Executive | Alice Parker |
| Project Director | Clare Mann |
| Project Director | Mandy Wilson |
| Senior Project Manager | Paul Gillespie |
| Head of Design | Dan Howarth |
| Designer | Gustavo Fernandes |
| Designer | Nazima Motegheria |
| Designer | Matthew Thomas |
| Chief Production Officer | Sergio Lopez |
| Producer | Doris Tydeman |
| Illustrator | FOREAL |
| Editor | Andrew Tusabe |
| Print Producer | Liam White |
| Studio Manager | Ellis Faint |
| Artworker | Nick Cook |
| Retouching | John Martin |
| Retouching | Rob McDonald |
| Account Lead MRM | David Smith |
| Senior Project Manager | Craig Cameron |
| Designer | Dan Miles |
| Director of Communications, UK & Europe | Jess Byatt |
| Producer | Francisco Penedo |
| Editor | Paul Jenkinson |
| Junior Project Manager | Anna Curtis |
This 2018 Clio Awards Bronze winning entry titled 'Xbox Design Lab Originals: The Fanchise Model' was entered for Microsoft by McCann London, London, GB, part of agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Product Launch. It consists of 1 video and 1 image.
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