REI

#OptOutside

2016

Medium: Public Relations
Category: Brand Development
Entry Type: Product/Service

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Video

Items

Credits

Entrant Company	Edelman, New York
Agency Network	Edelman, Seattle
Production Company	N/A, N/A
Creative Agency	Venables Bell + Partners, San Francisco
Other	Starcom Mediavest Group, Chicago
Other	Edelman, Seattle & New York
Executive Vice President	Tamra Strentz / Edelman, Seatttle
Account Supervisor	JEssica Chromy / Edelman, Seattle
Global Editorial Director	Tyler Gray / Edelman, New York
Executive Vice President	Lisa Kovitz / Edelman, New York
Vice President	Steve Sack / Edelman, Seattle
Account Supervisor	Lindzee McCain / Edelman, Seattle
Account Executive	Jena Boehnke / Edelman, Seattle
EVP, Group Director	Kathryn Dillion / Starcom Mediavest Group, Seattle
VP, Media Director	Chris Mittman / Starcom Mediavest Group, Chicago
Associate Media Director	Jan Vitturi-Lochra / Starcom Mediavest Group, Chicago
Media Associate	Agata Scuipider / Starcom Mediavest Group, Chicago
Media Associate	Michael Barutt / Starcom Mediavest Group, Chicago
Executive Creative Director	Will McGuiness / Venables Bell + Partners, San Francisco
Group Brand Director	Colleen McGee / Venables Bell + Partners, San Francisco
Brand Manager	Ariel Rosen / Venables Bell + Partners, San Francisco
Team	REI VB+P team / Venables Bell + Partners, San Francisco
SVP Media Strategy	Liz Foster / Edelman

This 2016 Clio Awards Grand winning entry titled '#OptOutside' was entered for REI. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Brand Development. It consists of 1 video and 1 image.