Innovating Saving

Entrant Company
Social Media
Multi-Platform Campaign
Entry Type
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Entrant CompanyR/GA
Agency NetworkR/GA
Holding CompanyInterpublic Group
Production CompanyPrettybird
Advertiser /
Production Company (additional)Biscuit
Production Company (additional)1st Ave Machine
Post Production CompanyMackcut
Post Production CompanyNomad NYC
Post Production CompanyThe Mill
Music/Sound CompanySound Lounge
Music/Sound CompanyBeacon Street Studios
ClientLiza Landsman, Sumaiya Balbale, Christina Antonopolous, Kim Tunick, Katie Daleo
Group Executive Creative DirectorEric Jannon, Chris Northam
Creative DirectorMike Donaghey, Chris Joakim
CopywriterChris Joakim, Kate Carter
Art DirectorMike Donaghey, Zack Roif
Business DirectorShawn Zupp, Michael Stoopack
Account DirectorElizabeth Bourke
Executive Account ProducerLisa Greenleaf
Senior Account ProducerJohn Austin Catero
StrategyDennis Claus, Karin Santiago
Executive Production DirectorKat Friis
Content ProducerMonique Veillette, Diego de la Maza, Danielle Sessler, David Fisher, Lauren Powzyk
Business Affairs ManagerStephen Bernstein, Magdalena Wiater
Direction and Production, PrettybirdTim&Eric, Ali Brown, Bridgitte Pugh
Direction and Production, BiscuitGary Freedman, Holy Vega, Mala Vasan
Direction and Production, 1st Ave MachineAlexander Engel, Lisanne McDonald, Patra Ahmann
Director of PhotographyAndrew Wheeler, Sam Wootton, Simon Chaudoir
Editor, MackcutGavin Cutler
Editing, Nomad NYCTom Muldoon
VFX Supervisor, The MillSean Costello, Melanie Wickham
Sound Design/Mix, Sound LoungeGlen Landrum, Kate Albers, Peter Holcomb
Sound Design and Music, Beacon Street StudiosMike Franklin, John Nau, Andrew Feltenstein
Experience Design DirectorVincent Steurs
Experience DesignerJessica Shen
Senior Technology DirectorIsabel Kantor
Lead ArchitectAaron Ambrose
Technology LeadMichael McLoughlin
Software EngineerTaylor Beach

This 2017 Clio Awards Shortlisted entry titled 'Innovating Saving' was entered for by R/GA, New York, US, part of agency network: R/GA and holding company: Interpublic Group. The piece was submitted to the medium: Social Media within the entry type: Product/Service and the category: Multi-Platform Campaign. It consists of 1 video and 1 image.