NEW YORK, USA // Michelle Zoni is Senior Vice President, Velocity Integrated Marketing for Viacom Inc., where she leads partner marketing for Comedy Central and Spike. In this role, Zoni is responsible for developing, implementing and launching multiplatform integrated marketing initiatives with the brands’ advertising partners. She oversees scripted integrations and branded content for hit series such as The Daily Show with Trevor Noah, Broad City, Lip Sync Battle and Ink Master, as well as short-form original content for advertisers across linear, digital and social platforms.
Zoni previously served as Vice President, Digital Integrated Marketing for Viacom’s Music Group where she spearheaded social partnerships and digital branded content distribution for key clients on MTV, VH1 and CMT. She began her current tenure at Viacom in 2008 with VH1, first as a Manager, and then Director of Integrated Marketing.
Prior to that, Zoni managed sponsorships and promotions at Oxygen Media and held positions in consumer marketing at Court TV (now truTV). She started her career in advertising sales at Comedy Central. Zoni graduated summa cum laude from La Salle University with a B.A. in Communication and Digital Media.