NEW YORK, USA // Beth joined Saatchi and Saatchi Wellness after 2 years of freelancing and never wanting to leave. Working on Merial for dogs, Nestle BOOST and many new business opportunities.
Before joining SSW, Beth was a Creative Director at DDB NY. Accounts at DDB, J&J RoC, where she launched RoC anti-aging products in North America, and created a campaign for Unilever- Breyer’s Ice Cream after 10 years of not advertising. She also created new work for Actonel, Ciba, Zostavax, Singulair, and New Business pitches.
Prior to DDB, Beth was a Creative Director at Grey Worldwide and worked on the Slim-Fast account as well as Olive Garden. I guess you can say Beth likes a challenge. After decades, Slim-Fast wanted to re-invent themselves.
For the first time in the category we created aadvertising with real women in larger sizes to represent the honesty of what women who diet really look like. The scores were never higher.
Prior to Grey, Beth spent 7 years at the UniWorld Group as Creative Director on Ford, launching the New Focus in 2000 along with creating breakthrough advertising for the Explorer, Expedition, T-Bird and Mustang and Burger King Accounts. The advertising campaigns were specifically targeted to the African American market. Many of the campaigns were so successful they became the General Market’s campaigns as well.
Early in Beth’s career a client responded to some of her fresh thinking by saying, ‘Beth, the last thing I want to do is provoke thinking.’ Since that day, she’s never stopped provoking.
Beth lives in Manhattan with her husband David, a brilliant composer.