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LONDON, UK // Having worked in design, branding and PR agencies for 17 years, Charlie has always been about the big idea, no matter what the discipline or the channel. Good ideas, he believes, come from anywhere and endure anywhere, as long as they’re executed brilliantly and have a real human insight at their heart. He has been at Porter Novelli London for the last eight years, where he works with planners and strategists to translate insights into big, bold ideas for clients ranging from HP, BT and GSK to Pepsico, William Grant & Sons and ebay. His favourite creations remain his two little daughters.