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Jury

Karen Strauss
Partner, Global Chief Strategy & Creativity Officer
Ketchum

NEW YORK, USA // Karen Strauss leads strategy and creativity at Ketchum, one of the world’s largest and most awarded communications firms with 2,400 colleagues in 100+ offices across 70+ countries.  A torchbearer for creative culture, she inspires Ketchum’s global teams to think beyond traditional public relations, brings striking innovation to the communications field, and directs some of Ketchum’s most powerful campaigns.

Karen’s current passion is guiding companies and brands to connect with “the longevity generation,” the enormously lucrative population of Americans 50+ whose loyalties and relationships are in steady flux. Her ReMovement Study about boomer generation brand loyalty helped launch Ketchum 50+, a specialty dedicated to providing relevant ideas for this frequently ignored and misunderstood segment.

A vigilant trainer, Karen often travels globally to teach strategic planning, creative facilitation and compelling writing.  Outside of Ketchum, she is an industry contributor, speaker, panelist and writer.  Karen attends the leading innovation and trend-watching conferences, is a member of Women in Communications and PRSA, and earned her B.A. degree in History cum laude from Yale University, where she won the John Addison Porter American History Prize.  She is a Yale Alumni interviewer, college essay coach, and proud mother of two daughters, Liza and Juliet.