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PIERMONT, USA // Ever since the start of his career Dan Formosa has been helping change the way we think about design. His education in design is supplemented by his background in ergonomics and biomechanics – understanding not simply how a product should work, but also how people work. With this focus he has been planting the idea in many people’s minds that design is about people, not things – a mantra often quoted today.

With this approach Dan has been responsible for numerous innovations. He and his design teams have been the recipient of a wide variety of design awards, including the Smithsonian’s Cooper-Hewitt National Design Award and IxDA’s first annual Interaction Design Award. His work is included in the permanent collection of the Museum of Modern Art.

Dan continues to develop innovative ways to better understand design and its potential, employing both quantitative and qualitative methods in design research, and drawing on knowledge from a wide array of disciplines. The results continue to have positive impacts on people’s lives.

Dan consults with companies worldwide on design and innovation. In addition to his personal work he recently co-founded two collectives, 4B (focusing on design and gender) and Brainpool (focusing on design and emotion). In addition to his design work Dan helped create the Masters in Branding program at the School of Visual Arts in New York City, the first of its kind, exploring future thinking in branding. He lectures and writes frequently about the physical and emotional aspects of design. Dan appears in the documentary films Objectified and Design & Thinking. He also co-authored the bestselling book Baseball Field Guide.