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Mara McCune
Vice President, Brand
e.l.f. Beauty

OAKLAND, USA // Mara McCune is Vice President, Brand of e.l.f. Beauty, one of the fastest growing and most innovative cosmetics companies in the US, driven by a mission to make luxurious beauty accessible for all. 

Ms. McCune is responsible for leading Brand Marketing, where she focuses on growing both market share and profitability.   She also leads e.l.f.’s PR and influencer efforts, which focus on growing and engaging a robust community of makeup enthusiasts to build long-term affinity for the brand. 

Prior to e.l.f., Mara spent over 10 years at The Clorox Company in a variety of marketing roles with expanding scope and responsibility including Associate Marketing Director overseeing global marketing, innovation, and communications integration for the Glad brand.  She began her career as an investment banker in Chicago with Robert W. Baird & Co. but much prefers beauty to banking.  Mara holds a B.A. from Northwestern University.