NEW YORK, USA // Jackie Jantos is VP, Brand and Creative at Spotify, the world’s largest global music streaming subscription service. She leads an in-house creative agency team of more than 70 passionate creators who look after how the world interprets Spotify’s value, and devise opportunities to expand it. Jackie’s remit spans marketing of the brand, product, service tiers, artists, original content, events, and more, both on the platform and in the world. Under her leadership, the team is celebrated for its considered use of optimism, humor and music streaming data to tell the stories of its 157 million monthly active users. Ad Age recently named Spotify’s Brand and Creative team its 2018 “In-House Agency of the Year.”
Prior to joining Spotify, Jackie spent seven years leading brand strategy and creative at the Coca-Cola Company. Her tenure there spanned the launch of “Open Happiness” to over 200 markets and leadership of two of the brand’s most creatively awarded campaigns, “Small World Machines” – a special brand experience connecting people of India and Pakistan; and Google’s “Project Re: Brief” – reimagining Coke’s iconic ad, Hilltop. Jackie began her career at Ogilvy in various creative, account, and business development roles. Mom to two little boys, Jackie is a believer in the power of music to do good things and promote change, and she is an advocate for pushing the status quo.