NEW YORK, USA // A fine artist at his core, George spent the first years of his creative career as an Illustrator in New York City. But as the internet came into its own and offered a new and exciting outlet for creativity, George traded his oil paint for a used Apple Quadra and dove head-first into advertising.
He was a founding member at Saatchi&Saatchi’s first digital start-up and first creative hire. He went on to help build the creative offering from scratch and created award-winning campaigns for Tide, Kodak and Sauza Tequila - putting Saatchi Interactive’s first Cannes Lion on the shelf.
George then moved on to Deutsch, stepping into the lead creative role at iDeutsch where he helped to win Interactive Agency of the Year in his first two years at the helm. George oversaw all interactive creative work at the Agency, creating award-winning campaigns for Snapple, IKEA, Sheraton, Monster, Chiclets, Revlon, and Mitchum. In his time at Deutsch, he’s been instrumental in new business wins, including Monster Worldwide, PNC, Tylenol, Cadbury-Adams, Microsoft/Intel, and Starwood Hotels. George has worked on some the Agency’s most visible work, including GoDaddy, Degree, and DIRECTV.
Today, George runs the Global ACUVUE contact lens business for Johnson & Johnson, producing work in 7 regions worldwide, and works on the “More Important” campaign for Booking.com.